The market leading undergraduate investments textbook, Essentials
of Investments by Bodie, Kane, and Marcus, emphasizes asset
allocation while presenting the practical applications of
investment theory. The authors have eliminated unnecessary
mathematical detail and concentrate on the intuition and insights
that will be useful to practitioners throughout their careers as
new ideas and challenges emerge from the financial marketplace. The
Eleventh Edition includes increased attention to changes in market
structure and trading technology, while continuing to be organized
around one basic theme - that security markets are nearly
efficient.
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