0
Your cart

Your cart is empty

Browse All departments
  • All departments
Price
  • R250 - R500 (6)
  • R1,000 - R2,500 (1)
  • -
Status
Brand

Showing 1 - 7 of 7 matches in All departments

Applied Marketing Cases (Paperback): A Drotsky, C. H. van Heerden Applied Marketing Cases (Paperback)
A Drotsky, C. H. van Heerden
R366 R306 Discovery Miles 3 060 Save R60 (16%) Shipped within 4 - 8 working days

The all-new Applied Marketing Cases is an engaging collection of case studies written by owners, entrepreneurs and corporates (from SMMEs to larger companies). They share their frustrations, successes and challenges on starting and running successful businesses. The stories are unique and inspiring to students, practitioners and would-be entrepreneurs.

Contents Include:

  • 1st for Women Insurance
  • 8ta2StrokeAfrica Media Online
  • Bella Donna Finishing Classes
  • Bio-Strath
  • Blue Apple
  • BulkSMS.com
  • Clover Danao
  • Clover Tropika
  • Engen
  • Europcar
  • Gary Rom Hairdressing
  • Hippo.co.za
  • Jenna Clifford Designs (Pty) Ltd
  • John Deere
  • Ocean Baskey
  • Studentnotes.co.za
  • Suzuki Auto South Africa
  • Vega
  • Vital Health Foods

Simple, relevant and practical, Applied Marketing Cases is a must-read for entrepreneurs and business students alike.

Sales Management (Paperback, 2nd Edition): A Drotsky Sales Management (Paperback, 2nd Edition)
A Drotsky
R440 R349 Discovery Miles 3 490 Save R91 (21%) In stock

Sales management is a management function that plays an important role in any marketing and sales organisation. The profitability of the organisation depends on how successfully sales managers lead their salespeople. The sales manager is responsible for the strategic planning of the sales force that includes the management of the selling process and organising the sales activities within the sales department.

Also included in this book are two other functions that are becoming important for sales managers in performing their management tasks, namely sales promotions and sales metrics. Each chapter includes specific outcomes, case studies and discussion questions.

This textbook will be a valuable resource for sales managers who want to improve their knowledge, sales people who want to advance their careers and students studying marketing and sales.

Personal Selling (Paperback, 4th ed): C. H. van Heerden, A Drotsky Personal Selling (Paperback, 4th ed)
C. H. van Heerden, A Drotsky
R529 R431 Discovery Miles 4 310 Save R98 (19%) Shipped within 4 - 8 working days

The electronic age has brought many changes to the world of marketing and sales. More people are communicating in cyberspace to access more information about products, services and brands. New methods of selling and communicating with customers are invented virtually on a daily basis. And the extended use of social media is placing new demands on marketers, sales managers and sales practitioners around the world.

Despite this upheaval, retailers and marketers believe that personal selling — the age-old art of person-to-person communication between a salesperson and a prospective customer, is here to stay — although it should be adapted to incorporate technological developments.

In this fourth edition of Personal Selling, the authors outline the key steps in the selling process that lead to a successful sale, from prospecting for a sale to the follow-up once the sale has been completed. In addition, it explains the role and place of personal selling, the impact it has on the economy, and how it ties in with and supports marketing. The importance of communication in the act of selling, as well as different approaches and sales presentation methods, are explained and clarified, and a comprehensive discussion on how sales people should manage themselves and their time is included.

Strength of Materials for Technicians (Paperback, 4th ed): Jan Drotsky Strength of Materials for Technicians (Paperback, 4th ed)
Jan Drotsky
R519 R440 Discovery Miles 4 400 Save R79 (15%) In stock

The definitive South African text on the subject, Strength of Materials for Technicians now in its fourth edition, builds on Jan Drotsky's practiced approach that enables the student to follow the text's reasoning through practical examples. Although the fourth edition retains the fundamental content of previous editions, it includes a number of changes and additions to ensure that the methodology is in line with new trends in teaching and learning, including some of the requirements of the Engineering Professional Body. Strength of Materials for Technicians covers the syllabi for the first and second year courses in Strength of Materials. In each chapter, the author develops the theory logically and comprehensively, states assumptions clearly and emphasises basic concepts and principles. The student is required to memorise only a minimum of formulae.

Sales management (Paperback): Antonie Drotsky Sales management (Paperback)
Antonie Drotsky
R468 R384 Discovery Miles 3 840 Save R84 (18%) Shipped within 4 - 8 working days

Sales management is a management function that plays an important role in any marketing and sales organisation. The profitability of the organisation depends on how successfully sales managers lead their salespeople. The sales manager is responsible for the strategic planning of the sales force that includes the management of the selling process and organising the sales activities within the sales department. Also included in this book are two other functions that are becoming important for sales managers in performing their management tasks, namely sales promotions and sales metrics. Each chapter includes specific outcomes, case studies and discussion questions.

Astrology Birthday Calendar (Paperback): MS Cathrine Drotskie Astrology Birthday Calendar (Paperback)
MS Cathrine Drotskie
R434 Discovery Miles 4 340 Shipped within 7 - 11 working days
Customer Experience as a Strategic Differentiator (Paperback): Adri Drotskie Customer Experience as a Strategic Differentiator (Paperback)
Adri Drotskie
R1,751 Discovery Miles 17 510 Special order

Services and retail organisations are searching for the sustainable strategic differentiator in their industries. Research has shown that focusing on the total customer experience can lead to this differentiation and competitor advantage. Organisations need to understand their customers, what their deep needs and wants are, how to measure the total customer experience and what the expectations of customer are.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
The A-Z of Vegetable Gardening in South…
Jack Hadfield Paperback R280 R220 Discovery Miles 2 200
Not available
Janjax Rope Side Table (Small) (Natural…
R1,800 Discovery Miles 18 000
Janjax Roped Side Table (Medium) (Beige…
R2,400 R2,014 Discovery Miles 20 140
Not available
Paw Patrol Magic Slate
R31 Discovery Miles 310
Pebeo Scarf Silk Scarf 90 x 90cm (8…
R216 Discovery Miles 2 160
Not available Not available
Maped Color'Peps Plastic Crayons (Box of…
R39 Discovery Miles 390

 

Partners