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Campaigns and Political Marketing (Paperback): Wayne Steger, Sean Kelly, Mark Wrighton Campaigns and Political Marketing (Paperback)
Wayne Steger, Sean Kelly, Mark Wrighton
R1,441 R1,213 Discovery Miles 12 130 Save R228 (16%) Ships in 12 - 17 working days

Understand the theoreticaland practicalaspects of political marketing! Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text is an invaluable compilation of research, theory, and practical application from political science experts across the country that guides readers through the complexities of everyday political marketing and campaigning. Readers get the critical knowledge needed on how to best affect public viewpoints and gain the strongest advantage over the opposition. Campaigns and Political Marketing is packed with information and insights every political activist will find useful. It coherently explains the real world of campaign politics and elections, presenting the everyday issues that political consultants face in the field, all made easily understandable even to the novice. This scholarly examination provides lessons that can be effectively applied to just about any situation. Political crises and scandals are discussed in detail, with research and historical studies that illuminate practical ways to deal with any problem. The book is extensively referenced and uses graphs and charts to clearly explain research findings. Campaigns and Political Marketing answers these tough questions: What is the role of professional campaign consultantsand their value? How have the past four presidential elections revised the state presidential vote forecasting equation? How does interest groups' resource distribution differ from resource allocation decisions made by candidates' organizations and the national political parties? How does congressional campaign candidate scheduling differ from legislative candidate scheduling? How effective are attack messages in generating media coverage early in a campaign? How do political professionals define campaign crises? What are the differences in public reaction when a candidate from one or the other of the two major parties is in a scandal? How is public opinion affected when tragedy strikes a political candidate? Campaigns and Political Marketing is stimulating, idea-generating reading that is perfect for educators and students in marketing, communications, and political science; practitioners in campaigns and marketing; and political activists of all types.

Campaigns and Political Marketing (Hardcover): Wayne Steger, Sean Kelly, Mark Wrighton Campaigns and Political Marketing (Hardcover)
Wayne Steger, Sean Kelly, Mark Wrighton
R3,285 R2,691 Discovery Miles 26 910 Save R594 (18%) Ships in 12 - 17 working days

Understand the theoreticaland practicalaspects of political marketing! Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text is an invaluable compilation of research, theory, and practical application from political science experts across the country that guides readers through the complexities of everyday political marketing and campaigning. Readers get the critical knowledge needed on how to best affect public viewpoints and gain the strongest advantage over the opposition. Campaigns and Political Marketing is packed with information and insights every political activist will find useful. It coherently explains the real world of campaign politics and elections, presenting the everyday issues that political consultants face in the field, all made easily understandable even to the novice. This scholarly examination provides lessons that can be effectively applied to just about any situation. Political crises and scandals are discussed in detail, with research and historical studies that illuminate practical ways to deal with any problem. The book is extensively referenced and uses graphs and charts to clearly explain research findings. Campaigns and Political Marketing answers these tough questions: What is the role of professional campaign consultantsand their value? How have the past four presidential elections revised the state presidential vote forecasting equation? How does interest groups' resource distribution differ from resource allocation decisions made by candidates' organizations and the national political parties? How does congressional campaign candidate scheduling differ from legislative candidate scheduling? How effective are attack messages in generating media coverage early in a campaign? How do political professionals define campaign crises? What are the differences in public reaction when a candidate from one or the other of the two major parties is in a scandal? How is public opinion affected when tragedy strikes a political candidate? Campaigns and Political Marketing is stimulating, idea-generating reading that is perfect for educators and students in marketing, communications, and political science; practitioners in campaigns and marketing; and political activists of all types.

Ethics and Politics in Modern American Poetry (Paperback): John Wrighton Ethics and Politics in Modern American Poetry (Paperback)
John Wrighton
R1,474 Discovery Miles 14 740 Ships in 12 - 17 working days

From the Objectivists to e-poetry, this thoughtful and innovative book explores the dynamic relationship between the ethical imperative and poetic practice, revitalizing the study of the most prominent post-war American poets in a fresh, provocative way. Contributing to the "turn to ethics" in literary studies, the book begins with Emmanual Levinas' philosophy, proposing that his reorientation of ontology and ethics demands a social responsibility. In poetic practice this responsibility for the other, it is argued, is both responsive to the traumatized semiotics of our shared language and directed towards an emancipatory social activism. Individual chapters deal with Charles Olson's The Maximus Poems (including reproductions of previously unpublished archive material), Gary Snyder's environmental poetry, Allen Ginsberg's Beat poetics, Jerome Rothenberg's ethnopoetics, and Bruce Andrew's Language poetry. Following the book's chronological and contextual approach, their work is situated within a constellation of poetic schools and movements, and in relation to the shifting socio-political conditions of post-war America. In its redefinition and extension of the key notion of "poethics" and, as guide to the development of experimental work in modern American poetry, this book will interest and appeal to a wide audience.

Aid, Ownership and Development - The Inverse Sovereignty Effect in the Pacific Islands (Hardcover): John Overton, Gerard... Aid, Ownership and Development - The Inverse Sovereignty Effect in the Pacific Islands (Hardcover)
John Overton, Gerard Prinsen, Warwick Murray, Tagaloa Ulu, Nicola Wrighton
R3,988 Discovery Miles 39 880 Ships in 12 - 17 working days

One of the key principles for effective aid programmes is that recipient agencies exert high degrees of ownership over the agendas, resources, systems and outcomes of aid activities. Sovereign recipient states should lead the process of development. Yet despite this well-recognised principle, the realities of aid delivery mean that ownership is often compromised in practice. Aid, Ownership and Development examines this 'inverse sovereignty' hypothesis with regard to the states and territories of the Pacific Island region. It provides an initial overview of different aid 'regimes' over time, maps aid flows in the region, and analyses the concept of sovereignty. Drawing on a rich range of primary research by the authors and contributors, it focuses on the agencies and individuals within the Pacific Islands who administer and apply aid projects and programmes. There is indeed evidence for the inverse sovereignty effect; particularly when island states and their small and stretched bureaucracies have to deal with complex and burdensome donor reporting requirements, management systems, consultative meetings and differing strategic priorities. This book outlines important ways in which Pacific agencies have proved adept not only at meeting these requirements, but also asserting their own priorities and ways of operating. It concludes that global agreements, such as the Paris Declaration on Aid Effectiveness in 2005 and the recently launched Sustainable Development Goals, can be effective means for Pacific agencies to both hold donors to account and also to recognise and exercise their own sovereignty.

Ethics and Politics in Modern American Poetry (Hardcover): John Wrighton Ethics and Politics in Modern American Poetry (Hardcover)
John Wrighton
R4,272 Discovery Miles 42 720 Ships in 12 - 17 working days

From the Objectivists to e-poetry, this thoughtful and innovative book explores the dynamic relationship between the ethical imperative and poetic practice, revitalizing the study of the most prominent post-war American poets in a fresh, provocative way. Contributing to the "turn to ethics" in literary studies, the book begins with Emmanual Levinas philosophy, proposing that his reorientation of ontology and ethics demands a social responsibility. In poetic practice this responsibility for the other, it is argued, is both responsive to the traumatized semiotics of our shared language and directed towards an emancipatory social activism.

Individual chapters deal with Charles Olson 's The Maximus Poems (including reproductions of previously unpublished archive material), Gary Snyder 's environmental poetry, Allen Ginsberg 's Beat poetics, Jerome Rothenberg 's ethnopoetics, and Bruce Andrew 's Language poetry. Following the book 's chronological and contextual approach, their work is situated within a constellation of poetic schools and movements, and in relation to the shifting socio-political conditions of post-war America. In its redefinition and extension of the key notion of "poethics" and, as guide to the development of experimental work in modern American poetry, this book will interest and appeal to a wide audience.

Aid, Ownership and Development - The Inverse Sovereignty Effect in the Pacific Islands (Paperback): John Overton, Gerard... Aid, Ownership and Development - The Inverse Sovereignty Effect in the Pacific Islands (Paperback)
John Overton, Gerard Prinsen, Warwick Murray, Tagaloa Ulu, Nicola Wrighton
R1,316 Discovery Miles 13 160 Ships in 12 - 17 working days

One of the key principles for effective aid programmes is that recipient agencies exert high degrees of ownership over the agendas, resources, systems and outcomes of aid activities. Sovereign recipient states should lead the process of development. Yet despite this well-recognised principle, the realities of aid delivery mean that ownership is often compromised in practice. Aid, Ownership and Development examines this 'inverse sovereignty' hypothesis with regard to the states and territories of the Pacific Island region. It provides an initial overview of different aid 'regimes' over time, maps aid flows in the region, and analyses the concept of sovereignty. Drawing on a rich range of primary research by the authors and contributors, it focuses on the agencies and individuals within the Pacific Islands who administer and apply aid projects and programmes. There is indeed evidence for the inverse sovereignty effect; particularly when island states and their small and stretched bureaucracies have to deal with complex and burdensome donor reporting requirements, management systems, consultative meetings and differing strategic priorities. This book outlines important ways in which Pacific agencies have proved adept not only at meeting these requirements, but also asserting their own priorities and ways of operating. It concludes that global agreements, such as the Paris Declaration on Aid Effectiveness in 2005 and the recently launched Sustainable Development Goals, can be effective means for Pacific agencies to both hold donors to account and also to recognise and exercise their own sovereignty.

Finding Common Ground - An Elle Mystery (Paperback): Charlene A. Wrighton Finding Common Ground - An Elle Mystery (Paperback)
Charlene A. Wrighton
R522 R439 Discovery Miles 4 390 Save R83 (16%) Ships in 10 - 15 working days
Article Five - Repairing American Government Amid Debilitating Partisan Strife (Large print, Large type / large print edition):... Article Five - Repairing American Government Amid Debilitating Partisan Strife (Large print, Large type / large print edition)
Scot Wrighton
R438 R387 Discovery Miles 3 870 Save R51 (12%) Ships in 10 - 15 working days
When I Give My Love - When I Give My Love (Paperback): Antoinette Wrighton When I Give My Love - When I Give My Love (Paperback)
Antoinette Wrighton
R593 R525 Discovery Miles 5 250 Save R68 (11%) Ships in 10 - 15 working days
The Cost of a Crown (Paperback): A Wrighton The Cost of a Crown (Paperback)
A Wrighton; Michael Pritsos
R356 Discovery Miles 3 560 Ships in 10 - 15 working days
The Afterland Chronicles - Complete Trilogy (Three Book Volume) (Paperback): Karen Wrighton The Afterland Chronicles - Complete Trilogy (Three Book Volume) (Paperback)
Karen Wrighton
R547 Discovery Miles 5 470 Ships in 10 - 15 working days
Ryte of Passage (Paperback): Karen Wrighton Ryte of Passage (Paperback)
Karen Wrighton
R218 Discovery Miles 2 180 Ships in 10 - 15 working days
Inheritance (Paperback): Antoinette Wrighton Inheritance (Paperback)
Antoinette Wrighton
R617 R547 Discovery Miles 5 470 Save R70 (11%) Ships in 10 - 15 working days
Molly Midnight and the Little People (Paperback): Karen Wrighton Molly Midnight and the Little People (Paperback)
Karen Wrighton
R135 Discovery Miles 1 350 Ships in 10 - 15 working days
Ascension of the Whyte (Paperback): Karen Wrighton Ascension of the Whyte (Paperback)
Karen Wrighton
R276 Discovery Miles 2 760 Ships in 10 - 15 working days
Fracture (Paperback): A Wrighton Fracture (Paperback)
A Wrighton; Illustrated by Kat Mellon, Gabrielle Donathan
R358 Discovery Miles 3 580 Ships in 10 - 15 working days
Welmont High (Paperback): Connor Wrighton Welmont High (Paperback)
Connor Wrighton
R694 Discovery Miles 6 940 Ships in 10 - 15 working days

It is the year 2040, and a whole mass of students are at a prison-like school where they have cameras everywhere rigorously watching your every move. The principal of the school, 'Principal Josie, ' is obsessed with power. Mike, Hailey, Zachary, Aubree, and Gavin suppress her power through heartbreak, and discover a breathtaking and dazzling new way to escape

Ice and Fyre (Paperback): Karen Wrighton Ice and Fyre (Paperback)
Karen Wrighton
R213 Discovery Miles 2 130 Ships in 10 - 15 working days
The Last Girl Guide - Diary of a Survivor (Paperback): Karen Wrighton The Last Girl Guide - Diary of a Survivor (Paperback)
Karen Wrighton
R212 Discovery Miles 2 120 Ships in 10 - 15 working days
Philosophy, Education and Certainty (Paperback): Robert L. Cooke Philosophy, Education and Certainty (Paperback)
Robert L. Cooke; Foreword by William H. Wrighton
R1,019 Discovery Miles 10 190 Ships in 10 - 15 working days

This is a new release of the original 1940 edition.

One Brave Dog - Journey Beyond the Forbidden River (Paperback): Shaun Crum One Brave Dog - Journey Beyond the Forbidden River (Paperback)
Shaun Crum; Edited by A Wrighton; John J Guarino
R241 Discovery Miles 2 410 Ships in 10 - 15 working days
Severance (Paperback): Jessica Mastorakos Severance (Paperback)
Jessica Mastorakos; Edited by A Wrighton; Illustrated by Kat Mellon
R401 Discovery Miles 4 010 Ships in 10 - 15 working days
Philosophy, Education and Certainty (Hardcover): Robert L. Cooke Philosophy, Education and Certainty (Hardcover)
Robert L. Cooke; Foreword by William H. Wrighton
R1,308 Discovery Miles 13 080 Ships in 10 - 15 working days

This is a new release of the original 1940 edition.

It Takes Faith to Walk with God (Paperback): William Hazer Wrighton It Takes Faith to Walk with God (Paperback)
William Hazer Wrighton
R503 Discovery Miles 5 030 Ships in 10 - 15 working days

This is a new release of the original 1938 edition.

The Death of Socrates - An Interpretation of the Platonic Dialogues: Euthyphro, Apology, Crito and Phaedo (Hardcover): Romano... The Death of Socrates - An Interpretation of the Platonic Dialogues: Euthyphro, Apology, Crito and Phaedo (Hardcover)
Romano Guardini, Basil Wrighton
R1,018 Discovery Miles 10 180 Ships in 10 - 15 working days

This is a new release of the original 1948 edition.

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