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Showing 1 - 25 of 26 matches in All Departments

Handbook of Teaching and Learning at Business Schools - A Practice-Based Approach (Hardcover): Thyra U. Thomsen, Adam... Handbook of Teaching and Learning at Business Schools - A Practice-Based Approach (Hardcover)
Thyra U. Thomsen, Adam Lindgreen, Annemette Kjaergaard, Eleri Rosier, Aybars Tuncdogan
R5,531 Discovery Miles 55 310 Ships in 12 - 17 working days

This timely Handbook investigates the many perspectives from which to reconsider teaching and learning within business schools, during a time in which higher education is facing challenges to the way teaching might be delivered in the future. Bringing together a diverse range of expert contributors, this Handbook fills gaps in current knowledge and research, whilst expanding and exploring new fields. Topics covered include the use and value of learning technologies, leadership education and continuous professional development of research-based teachers. Crucially, the Handbook considers how faculty at all levels of seniority will be forced to challenge their own modus operandi in designing and delivering teaching. This is especially important during and in the aftermath of the COVID-19 pandemic, where blended learning should be carefully assessed before it is adopted as part of any course design. Offering both practical suggestions and cutting-edge research into the field, this Handbook will be a key resource for academics, practitioners and students in business and management education who wish to consolidate their teaching and learning and further understand the broader issues surrounding it.

Big Data in Small Business - Data-Driven Growth in Small and Medium-Sized Enterprises (Hardcover): Carsten Lund Pedersen, Adam... Big Data in Small Business - Data-Driven Growth in Small and Medium-Sized Enterprises (Hardcover)
Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter, Torsten Ringberg
R2,940 Discovery Miles 29 400 Ships in 12 - 17 working days

This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle. Contributions address the limitations faced by SMEs in their access to data and demonstrate that the key to overcoming this issue is to be aware of these limitations, to work within them, and to use them to think creatively about how to overcome obstacles in new ways. They discuss Artificial Intelligence, revenue blueprinting, GDPR compliance, and other key topics related to the relationships between SMEs and data. Offering ideas to inspire big data-driven success by SMEs making smaller investments, the book argues that there must be a place for "ordinary" data-driven journeys that are available to firms of any size. Stimulating further thought and action, Big Data in Small Business will be of great interest to academics, researchers, and practitioners in areas such as strategic management, organizational and innovation studies, marketing, and sales. The ideas and information in this book will help fill knowledge gaps related to important aspects of capabilities, functions, and transformations of big data that drive business growth.

Women Entrepreneurs and the Myth of 'Underperformance' - A New Look at Women's Entrepreneurship Research... Women Entrepreneurs and the Myth of 'Underperformance' - A New Look at Women's Entrepreneurship Research (Hardcover)
Shumaila Yousafzai, Alain Fayolle, Adam Lindgreen, Colette Henry, Saadat Saeed, …
R2,795 Discovery Miles 27 950 Ships in 12 - 17 working days

'A must read for all entrepreneurship scholars because it helps us to understand and appreciate the real and many roles of women entrepreneurs, their relevance and importance to societies across the World, as well as the challenges and issues women entrepreneurs can face. An exciting and interesting read which presents us with critical questions for the future - thank you.' - Sarah Jack, Lancaster University Management School, UK Taking a fresh look at how performance is defined by examining the institutional power structures and policies, eminent scholars herein explore ways to overcome constrained performance and encourage women?s entrepreneurial activities through a variety of methodological approaches and geographical contexts. Significantly, this book adds a critical perspective to defining ?success? and ?performance?, shattering misconceptions of underperformance in women-owned enterprises. The contributing authors raise questions on the limiting concept of the ?entrepreneur? and have valuable insights into policies to facilitate female entrepreneurs. Instead of taking a one-sided and narrow approach with regards to understanding the entrepreneurship performance phenomenon, this book argues that future researchers should take a fresh look at business performance, considering structural constraints, definitions of success and other socio-political factors. Scholars in the fields of entrepreneurship, gender studies, and institutional theory, as well as those who have a general interest in critical research, will benefit from this progressive step in entrepreneurship research. Contributors include: R. Aidis, A. Akdeniz, H. Baiya, M. Boddington, D. Brozik, J.O. De Castro, L. Delgado-Marquez, S. Dewitt, W. Farraj, A. Fayolle, A.T. Hailemariam, C. Henry, C. Hoyte, B. Irene, J. Johansson, N. Jurik, R. Justo, A. Kamau, P. Kamau, G. Khoury, B. Kroon, A. Lindgreen, J. Lockyer, M. Malmstroem, M. Milliance, D. Muia, R. Narendran, J. Ndung'u, S. Saeed, N. Sappleton, S. Sheikh, F. Sist, S. Sultan, A. Voitkane, J. Wincent, S. Yousafzai, A. Zapalska

Business and Development Studies - Issues and Perspectives (Paperback): Peter Lund-Thomsen, Michael Wendelboe Hansen, Adam... Business and Development Studies - Issues and Perspectives (Paperback)
Peter Lund-Thomsen, Michael Wendelboe Hansen, Adam Lindgreen
R1,019 Discovery Miles 10 190 Ships in 12 - 17 working days

Business and Development Studies: Issues and Perspectives provides a comprehensive collection of cutting-edge theoretical and empirical contributions to the emerging field of business and development studies. Compared to more traditional business-school accounts of business in developing countries which focus on the challenges and opportunities of doing business in developing countries, this anthology explores whether, how, and under what conditions business contributes to the achievement of economic, social, and environmental goals in developing countries. The book consolidates the current status of academic work on business and development, identifies state of the art in relation to this academic field, and establishes a future research agenda for 'business and development studies' as an emerging academic discipline within the social sciences. The book will be of interest to researchers and students, including economists, geographers, sociologists, political scientists, corporate social responsibility specialists, and development scholars who are seeking an in-depth overview of current debates about the role of business as a development agent in the Global South. The book is also of relevance to practitioners that are engaged in work with the private sector seeking to enhance the positive effects and minimize the negative economic, social, and environmental consequences of business activity in the Global South.

Understanding Women's Entrepreneurship in a Gendered Context - Influences and Restraints (Hardcover): Shumaila Yousafzai,... Understanding Women's Entrepreneurship in a Gendered Context - Influences and Restraints (Hardcover)
Shumaila Yousafzai, Alain Fayolle, Saadat Saeed, Colette Henry, Adam Lindgreen
R3,084 Discovery Miles 30 840 Ships in 12 - 17 working days

Women entrepreneurs are indeed a formidable force of economic growth and social change, though we still often question the "how" and "why." For the readers who seek to understand the spectrum of gender influences in the context of entrepreneurship, Understanding Women's Entrepreneurship in a Gendered Context: Influences and Restraints widens the contextual focus of women's entrepreneurship and entrepreneurship research by providing powerful insights into the influences and restraints within a diverse set of gendered contexts including social, political, institutional, religious, patriarchal, cultural, family and economic, in which female entrepreneurs around the world operate their businesses. From recognition of a seventh-century businesswoman in Mecca to the construction of a gendered scientific Business Model Canvas, this collection of studies will inspire readers to think differently about theory, patriarchy, trade systems, adoption or transformation and strategies to create inclusive entrepreneurial ecosystems. In doing so, the contributing authors demonstrate not only the importance of studying the contexts in which women's entrepreneurial activities are shaped, but also how female entrepreneurs, through their endeavours, modify these contexts. This book will be of great value to scholars, students and researchers interested in women's entrepreneurship, entrepreneurial ecosystems, gender hierarchy and the transition to gender equality. It was originally published as a special issue of Entrepreneurship & Regional Development.

Strategic Renewal - Core Concepts, Antecedents, and Micro Foundations (Hardcover): Aybars Tuncdogan, Adam Lindgreen, Henk... Strategic Renewal - Core Concepts, Antecedents, and Micro Foundations (Hardcover)
Aybars Tuncdogan, Adam Lindgreen, Henk Volberda, Frans van den Bosch
R3,102 Discovery Miles 31 020 Ships in 12 - 17 working days

Strategic Renewal is an original research anthology offering insight into a subject area which, although critical for the sustained success of organizations, has received relatively little attention as distinct from the more general phenomenon of strategic change. Firstly, by providing a summary of the literature, this research anthology helps graduate students and new researchers grasp the current state of affairs in the field. Secondly, this research anthology will help update the knowledge base of the existing researchers in the field. By bringing together various studies, the research anthology determines the core concepts of the field and elucidates the key gaps and future research areas. Through contributions building on the knowledge bases of other disciplines, this research anthology develops an interdisciplinary research agenda, giving the reader an in-depth understanding of the mediating, moderating, and antecedent variables concerning strategic renewal. Strategic Renewal aims to provide a state-of-understanding to the subject, as well as a clear picture of the cross-disciplinary landscape that informs the subject. Thus, this research anthology is essential reading for managers, consultants, and other practitioners, as well as students and scholars of business.

Strategic Renewal - Core Concepts, Antecedents, and Micro Foundations (Paperback): Aybars Tuncdogan, Adam Lindgreen, Henk... Strategic Renewal - Core Concepts, Antecedents, and Micro Foundations (Paperback)
Aybars Tuncdogan, Adam Lindgreen, Henk Volberda, Frans van den Bosch
R1,013 Discovery Miles 10 130 Ships in 12 - 17 working days

Strategic Renewal is an original research anthology offering insight into a subject area which, although critical for the sustained success of organizations, has received relatively little attention as distinct from the more general phenomenon of strategic change. Firstly, by providing a summary of the literature, this research anthology helps graduate students and new researchers grasp the current state of affairs in the field. Secondly, this research anthology will help update the knowledge base of the existing researchers in the field. By bringing together various studies, the research anthology determines the core concepts of the field and elucidates the key gaps and future research areas. Through contributions building on the knowledge bases of other disciplines, this research anthology develops an interdisciplinary research agenda, giving the reader an in-depth understanding of the mediating, moderating, and antecedent variables concerning strategic renewal. Strategic Renewal aims to provide a state-of-understanding to the subject, as well as a clear picture of the cross-disciplinary landscape that informs the subject. Thus, this research anthology is essential reading for managers, consultants, and other practitioners, as well as students and scholars of business.

Not All Claps and Cheers - Humor in Business and Society Relationships (Hardcover): Francois Maon, Adam Lindgreen, Joelle... Not All Claps and Cheers - Humor in Business and Society Relationships (Hardcover)
Francois Maon, Adam Lindgreen, Joelle Vanhamme, Robert J. Angell, Juliet Memery
R3,094 Discovery Miles 30 940 Ships in 12 - 17 working days

Scholars from various disciplines have studied humor since antiquity. Yet, over the centuries, these researchers have also struggled to conceptualize a viable, well-accepted notion of humor. Beyond pleasure and amusement, people use humor for a variety of social functions. On the one hand, humor can cause others to like the humorous source more, attract regard, ease conversations, promote expression and the exchange of ideas, introduce new topics of discussion, or smooth interactions. On the other hand, in aggressive forms, humor can halt verbal interactions, modify the usual rules of conversation, communicate critiques, or contribute to the creation of subversive environments. Not All Claps and Cheers: Humor in Business and Society Relationships is an original research anthology that considers different angles from which to address the use of humor by individuals, groups and business actors in their interactions within, around, and across organizations-that is, at the interfaces of business and society. Accordingly, the research anthology is organized in four sections-"Humor, Business and Society," "From Society to Business: Humor's Use and Roles in Activist Movements," "From Business to Society: Humor's Use and Roles in Marketing, Corporate Communications, and Public Relations," and "Society within Business: Humor's Use and Roles in the Workplace and in Organizations." This ground-breaking research anthology draws on material from marketing, communications, human resources and stakeholder theory to throw light on this poorly understood facet of human business behavior.

Public Value - Deepening, Enriching, and Broadening the Theory and Practice (Hardcover): Adam Lindgreen, Nicole Koenig-Lewis,... Public Value - Deepening, Enriching, and Broadening the Theory and Practice (Hardcover)
Adam Lindgreen, Nicole Koenig-Lewis, Martin Kitchener, John D Brewer, Mark H. Moore, …
R1,231 Discovery Miles 12 310 Ships in 12 - 17 working days

Over the last 10 years, the concept of value has emerged in both business and public life as part of an important process of measuring, benchmarking, and assuring the resources we invest and the outcomes we generate from our activities. In the context of public life, value is an important measure on the contribution to business and social good of activities for which strict financial measures are either inappropriate or fundamentally unsound. A systematic, interdisciplinary examination of public value is necessary to establish an essential definition and up-to-date picture of the field. In reflecting on the 'public value project', this book points to how the field has broadened well beyond its original focus on public sector management; has deepened in terms of the development of the analytical concepts and frameworks that linked the concepts together; and has been applied increasingly in concrete circumstances by academics, consultants, and practitioners. This book covers three main topics; deepening and enriching the theory of creating public value, broadening the theory and practice of creating public value to voluntary and commercial organisations and collaborative networks, and the challenge and opportunity that the concept of public value poses to social science and universities. Collectively, it offers new ways of looking at public and social assets against a backdrop of increasing financial pressure; new insights into changing social attitudes and perceptions of value; and new models for increasingly complicated collaborative forms of service delivery, involving public, private, and not-for-profit players.

The Crisis of Food Brands - Sustaining Safe, Innovative and Competitive Food Supply (Paperback): Martin K. Hingley The Crisis of Food Brands - Sustaining Safe, Innovative and Competitive Food Supply (Paperback)
Martin K. Hingley; Edited by Adam Lindgreen
R1,138 Discovery Miles 11 380 Ships in 12 - 17 working days

Food and agribusiness is one of the fastest changing global markets; change that is driven by technology, developments in manufacturing and supply, and a growing consumer engagement. The success of the agri-food industry and many of our household brand names will depend on how much you understand about these changes and the extent to which you can deliver secure and competitive products in the face of growing expectations about food safety and quality, as well as changing attitudes about the environment, human diet and nutrition, and animal welfare. The Crisis of Food Brands offers perspectives on many key aspects of these changes including the role of business, policy-makers, and the media in communicating with and engaging stakeholders about: o relevant and dynamic models of risk and crisis management; o the value of innovative and, sometimes controversial, food systems; o their buying behaviour and attitudes to movements such as organic and fair trade; o how and where we source and buy our food now (and in the future). The quality of the original research that underpins this book and the imagination and practicality with which the authors address its applications for the industry is first rate. Anyone with responsibility for marketing food, communicating about the food industry, or engaging with consumers will find this an important source of ideas and inspiration.

Managing Market Relationships - Methodological and Empirical Insights (Hardcover): Adam Lindgreen Managing Market Relationships - Methodological and Empirical Insights (Hardcover)
Adam Lindgreen
R3,081 Discovery Miles 30 810 Ships in 12 - 17 working days

Sole reliance on traditional marketing practices can cost a lot of money for little gain. That's why establishing, developing, and maintaining market relationships with customers and other stakeholders is often hailed as an effective means to achieve a sustained competitive market advantage. Despite this, the benefits of relationship marketing remain uncertain, and efforts in this arena often fail. Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Building on research with colleagues, Adam Lindgreen argues that companies must add value - either through their products and services or through their relationships, networks, and interactions. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist with traditional marketing. The book offers guidance on how to develop, involve, and evaluate management and employees in relationship-building market activities. To avoid the one-size-fits-all approach to relationships, that so often leads to the premature death of managers' efforts, a relationship management assessment tool is provided that helps companies to question, identify, and prioritize critical aspects of relationship marketing. This timely and comprehensively researched book is essential reading for researchers, those involved in the professional training and development of marketers, and higher level students and practitioners who will want to learn more about relationship marketing, relevant research methodologies and how to use sound managerial models and tools.

A Stakeholder Approach to Managing Food - Local, National, and Global Issues (Hardcover): Adam Lindgreen, Martin K. Hingley,... A Stakeholder Approach to Managing Food - Local, National, and Global Issues (Hardcover)
Adam Lindgreen, Martin K. Hingley, Robert J. Angell, Juliet Memery
R3,102 Discovery Miles 31 020 Ships in 12 - 17 working days

This research anthology explores the concept of food production and supply, from farm gate to plate, bringing together contemporary thinking and research on local, national, and global issues from a stakeholder perspective. A Stakeholder Approach to Managing Food includes a number of sections to represent these challenges, opportunities, conflicts, and cohesions affecting relevant stakeholder groups within food production and supply and their reaction to, engagement with, and co-creation of the food environment. For some, local, national, and global interests may seem at odds. We are in an era of growing and pervasive multi-national corporations, and these corporations have significant influence at all levels. Rapidly growing economies such as China are a focus for the global brand, but is this a scenario of adaptation or homogenization of food? Alongside this trend toward national and global development in food, this volume presents the counter-reaction that is taking place (especially in developed countries) toward local speciality and culturally bound foods, with emphasis on the importance of the inter-connection of local communities and agri-food culture and economy. With an in-depth analysis of agricultural businesses, this book shows that the entrepreneurial spirit is alive and well in rural communities with often renewed and engaged connection with consumers and imaginative use of new media. This book will be of interest to students, researchers and policy-makers concerned with agriculture, food production and economics, cultural studies.

A Stakeholder Approach to Corporate Social Responsibility - Pressures, Conflicts, and Reconciliation (Hardcover, New Ed):... A Stakeholder Approach to Corporate Social Responsibility - Pressures, Conflicts, and Reconciliation (Hardcover, New Ed)
Philip Kotler, Francois Maon; Edited by Adam Lindgreen
R3,089 Discovery Miles 30 890 Ships in 12 - 17 working days

Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many organizations have adopted its discourse. Yet corporate social responsibility remains an uncertain and poorly defined ambition, with few absolutes. First, the issues that organizations must address can easily be interpreted to include virtually everyone and everything. Second, with their unique, often particular characteristics, different stakeholder groups tend to focus only on specific issues that they believe are the most appropriate and relevant in organizations' corporate social responsibility programs. Thus, beliefs about what constitutes a socially responsible and sustainable organization depend on the perspective of the stakeholder. Third, in any organization, the beliefs of organizational members about their organization's social responsibilities vary according to their function and department, as well as their own managerial fields of knowledge. A Stakeholder Approach to Corporate Social Responsibility provides a comprehensive collection of cutting-edge theories and research that can lead to a more multifaceted understanding of corporate social responsibility in its various forms, the pressures and conflicts that result from these different understandings, and some potential solutions for reconciling them.

Business and Development Studies - Issues and Perspectives (Hardcover): Peter Lund-Thomsen, Michael Wendelboe Hansen, Adam... Business and Development Studies - Issues and Perspectives (Hardcover)
Peter Lund-Thomsen, Michael Wendelboe Hansen, Adam Lindgreen
R3,875 Discovery Miles 38 750 Ships in 12 - 17 working days

Business and Development Studies: Issues and Perspectives provides a comprehensive collection of cutting-edge theoretical and empirical contributions to the emerging field of business and development studies. Compared to more traditional business-school accounts of business in developing countries which focus on the challenges and opportunities of doing business in developing countries, this anthology explores whether, how, and under what conditions business contributes to the achievement of economic, social, and environmental goals in developing countries. The book consolidates the current status of academic work on business and development, identifies state of the art in relation to this academic field, and establishes a future research agenda for 'business and development studies' as an emerging academic discipline within the social sciences. The book will be of interest to researchers and students, including economists, geographers, sociologists, political scientists, corporate social responsibility specialists, and development scholars who are seeking an in-depth overview of current debates about the role of business as a development agent in the Global South. The book is also of relevance to practitioners that are engaged in work with the private sector seeking to enhance the positive effects and minimize the negative economic, social, and environmental consequences of business activity in the Global South.

Market Orientation - Transforming Food and Agribusiness around the Customer (Hardcover, New Ed): Martin Hingley, Paul Custance Market Orientation - Transforming Food and Agribusiness around the Customer (Hardcover, New Ed)
Martin Hingley, Paul Custance; Edited by Adam Lindgreen
R3,602 Discovery Miles 36 020 Ships in 12 - 17 working days

Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can just buy in or bolt on to what you do. Market orientation is a matter of changing the culture of your organisation; finding ways of learning more about your customers and understanding their needs; changing your development and reward systems to educate your employees; it may also involve significant changes to your production processes. This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines. All the chapters provide exceptional insight into understanding how market orientation can benefit food suppliers and how it is essential for long-term success.

The Crisis of Food Brands - Sustaining Safe, Innovative and Competitive Food Supply (Hardcover, New Ed): Martin K. Hingley The Crisis of Food Brands - Sustaining Safe, Innovative and Competitive Food Supply (Hardcover, New Ed)
Martin K. Hingley; Edited by Adam Lindgreen
R3,115 Discovery Miles 31 150 Ships in 12 - 17 working days

Food and agribusiness is one of the fastest changing global markets; change that is driven by technology, developments in manufacturing and supply, and a growing consumer engagement. The success of the agri-food industry and many of our household brand names will depend on how much you understand about these changes and the extent to which you can deliver secure and competitive products in the face of growing expectations about food safety and quality, as well as changing attitudes about the environment, human diet and nutrition, and animal welfare. The Crisis of Food Brands offers perspectives on many key aspects of these changes including the role of business, policy-makers, and the media in communicating with and engaging stakeholders about: o relevant and dynamic models of risk and crisis management; o the value of innovative and, sometimes controversial, food systems; o their buying behaviour and attitudes to movements such as organic and fair trade; o how and where we source and buy our food now (and in the future). The quality of the original research that underpins this book and the imagination and practicality with which the authors address its applications for the industry is first rate. Anyone with responsibility for marketing food, communicating about the food industry, or engaging with consumers will find this an important source of ideas and inspiration.

The New Cultures of Food - Marketing Opportunities from Ethnic, Religious and Cultural Diversity (Hardcover, New Ed): Martin K.... The New Cultures of Food - Marketing Opportunities from Ethnic, Religious and Cultural Diversity (Hardcover, New Ed)
Martin K. Hingley; Edited by Adam Lindgreen
R3,109 Discovery Miles 31 090 Ships in 12 - 17 working days

Food is an extraordinary expression of culture; the assortment of flavours, smells, colours and appearance match the diversity of the cultures from which they come and provide very visible evidence of the migration of populations and of the growing multiculturalism of many countries. Adam Lindgreen and Martin K. Hingley draw on research into European, Latin American and (Near and Far) Eastern markets to provide a comprehensive collection of original, cutting-edge research on the opportunities that the changing landscapes of ethnic, religious and cultural populations present for businesses and marketers. The New Cultures of Food uses the perspective of food culture to explore the role of food as a social agent and attitudes to new foodstuffs amongst indigenous populations and to indigenous food amongst immigrant communities. Opportunities and routes to market for exploiting growing demand for ethnic food are also investigated. This is an important book for food and consumer businesses, policy makers and researchers seeking to understand changing global markets and the significance of food as an indicator of social and religious attitude, diet and ethnic identity.

Engaging With Stakeholders - A Relational Perspective on Responsible Business (Hardcover): Adam Lindgreen, Francois Maon,... Engaging With Stakeholders - A Relational Perspective on Responsible Business (Hardcover)
Adam Lindgreen, Francois Maon, Joelle Vanhamme, Beatriz Palacios Florencio, Christine Vallaster, …
R1,256 Discovery Miles 12 560 Ships in 12 - 17 working days

Engaging with Stakeholders: A Relational Perspective on Responsible Business contends that meaningful and constructive stakeholder engagement efforts should be rooted in a deep relational process of shared understanding, expectations, and viewpoints, through honest, continued dialogue between stakeholders and company management. This anthology follows and reaffirms this view, which also establishes the increasing need to explore the subtleties of how companies can respectfully engage their stakeholders in ways that reflect the corporate strategy and contribute to the ongoing development of business activities and creation of value, for themselves and stakeholders, from social, environmental, and economic perspectives. Stakeholder engagement practices, however, remain highly complex and difficult to manage; their ability to generate value in an inclusive way requires critical consideration. Sound stakeholder engagement efforts also constitute a keystone for responsible business activities. Drawing on a wide range of literature and studies, this book addresses key dimensions of stakeholder engagement, through a responsible business lens, and thereby contributes to identifying the opportunities, challenges, and key organizational implications associated with their unfolding. The four main topics covered are: * Delineating the nature and multiple raisons d'etre of stakeholder engagement * Dialogical and communicational foundations of stakeholder engagement * Engaging with diverse stakeholders throughout the value chain * Reaping organizational returns and relational rewards of stakeholder engagement efforts

Contextual Embeddedness of Women's Entrepreneurship - Going Beyond a Gender Neutral Approach (Hardcover): Shumaila Y.... Contextual Embeddedness of Women's Entrepreneurship - Going Beyond a Gender Neutral Approach (Hardcover)
Shumaila Y. Yousafzi, Adam Lindgreen, Saadat Saeed, Colette Henry
R2,721 Discovery Miles 27 210 Ships in 12 - 17 working days

Contextual Embeddedness of Women's Entrepreneurship brings together a range of research that provides powerful insights into the influences and restraints within a diverse set of gendered contexts including social, political, institutional, religious, patriarchal, cultural, family, and economic, in which female entrepreneurs around the world operate their businesses. In doing so, the contributing authors demonstrate not only the importance of studying the contexts in how they shape women's entrepreneurial activities, but also how female entrepreneurs through their endeavours modify these contexts. Collectively, the edited collection's studies make a substantial contribution to the contextual embeddedness of women's entrepreneurial activity, provide numerous insights, and provoke fruitful directions for future research on the important role of the contexts in which women's entrepreneurial activities take place. This innovative and wide-ranging research anthology seeks to reframe and redirect research on gender and entrepreneurship and will appeal to all those interested in learning more about female entrepreneurship.

Communicating Corporate Social Responsibility in the Digital Era (Hardcover): Adam Lindgreen, Joelle Vanhamme, Rebecca Watkins,... Communicating Corporate Social Responsibility in the Digital Era (Hardcover)
Adam Lindgreen, Joelle Vanhamme, Rebecca Watkins, Francois Maon
R2,729 Discovery Miles 27 290 Ships in 12 - 17 working days

Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders' skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.

Business Strategies for Sustainability (Hardcover): Helen Borland, Adam Lindgreen, Francois Maon, Veronique Ambrosini, Beatriz... Business Strategies for Sustainability (Hardcover)
Helen Borland, Adam Lindgreen, Francois Maon, Veronique Ambrosini, Beatriz Palacios Florencio, …
R1,283 Discovery Miles 12 830 Ships in 12 - 17 working days

Business Strategies for Sustainability brings together important research contributions that demonstrate different approaches to business strategies for sustainability. Many corporate initiatives toward what firms perceive to be sustainability are simply efficiency drives or competitive moves - falling far short of actual strategies for ecological sustainability. To suggest true ecological sustainability strategies, this new research anthology adopts an interdisciplinary, or transdisciplinary, approach to discern what business strategies might look like if they were underpinned by environmental and ecological science. The 23 chapters in this anthology reflect five main topic sections: (a) delineating sustainability challenges and visions; (b) contradiction, integration and transformation of business and sustainability logics; (c) innovating and developing strategic capabilities for sustainability; (d) assessing and valuing sustainability; and (e) toward multi-level engagement and collaboration.

Memorable Customer Experiences - A Research Anthology (Hardcover, New Ed): Joelle Vanhamme Memorable Customer Experiences - A Research Anthology (Hardcover, New Ed)
Joelle Vanhamme; Edited by Adam Lindgreen
R3,105 Discovery Miles 31 050 Ships in 12 - 17 working days

Experiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking to make an impact in a competitive world. Yet the scramble to achieve a presence among experience providers has led many companies to design and implement experiential marketing without integrating it with their overall marketing strategy. These companies often end up dissatisfying their customers rather than delighting them. This research anthology investigates different angles of experiential marketing. The 16 chapters are organised in six sections. The first section considers whether memorable customer experiences result from the use of traditional marketing practices, perhaps implemented more effectively than previously, or require entirely new practices with new foundations that turn companies into experience providers. Section two details ways businesses seek to build brands through putting experiential marketing into practice, while section three asks whether there are general principles that can be applied to the design of customer experiences which ensure successful outcomes whatever market you may operate in. Section four examines how companies manage their customer experiences once they have made the strategic decision to provide them, and section five looks at methods available to evaluate the success of these customer experiences. 'Experiential marketing changes everything!' claim the management gurus, but is it really so significant that not joining this race is dangerous? The last section of the book offers a much needed critique of experiential marketing.

Cultural Heritage (Hardcover): Adriana Campelo, Laura Reynolds, Adam Lindgreen, Michael Beverland Cultural Heritage (Hardcover)
Adriana Campelo, Laura Reynolds, Adam Lindgreen, Michael Beverland
R1,274 Discovery Miles 12 740 Ships in 12 - 17 working days

Cultural Heritage is a systematic, interdisciplinary examination of cultural heritage, which provides an up-to-date view of the field by drawing on various disciplines. The book offers a thorough, structured review of extant literature on heritage in tourism and pertinent challenges for cultural heritage. This book offers new ways of looking at cultural heritage assets against a backdrop of increasing economic and environmental pressures. It comprises a number of sections that each examine cultural heritage from the perspective of ethics and values, community relations and development, cultural entrepreneurship, economic viability and conservation, methodologies, impacts of tourism research, consumption, and urban and immaterial heritage. Encompassing global research perspectives from public management, visual culture, environmental management, and cultural entrepreneurship, Cultural Heritage is a crucial text for those working or interested in the heritage field.

Sustainable Entrepreneurship - Discovering, Creating and Seizing Opportunities for Blended Value Generation (Hardcover): Adam... Sustainable Entrepreneurship - Discovering, Creating and Seizing Opportunities for Blended Value Generation (Hardcover)
Adam Lindgreen, Christine Vallaster, Francois Maon, Shumaila Yousafzai, Beatriz Palacios Florencio
R2,605 Discovery Miles 26 050 Ships in 12 - 17 working days

The way organizations manage entrepreneurship has changed dramatically over the past decade. Today, organizations take account of economic issues, but they also adopt a broader perspective of their purpose including social and environmental issues (i.e. sustainability). Yet, despite its global spread, sustainable entrepreneurship remains an uncertain and poorly defined ambition with few absolutes. This book reaffirms the important need to improve comprehension and explore the subtleties of how individuals, groups, and organizations can discover, create, and seize opportunities for blended value generation, by designing and operating sustainable ventures. It examines, in an interdisciplinary fashion and across sectoral and geographical boundaries, how entrepreneurial activities can be developed to be generally consistent with sustainable development goals, as well as by whom, for what reasons, and with what implications. The Editors comprehensively review key dimensions of the sustainable entrepreneurship phenomenon to establish an essential definition and up-to-date picture of the field. The 19 chapters cover 4 main topics: Understanding the intentions and motivations for sustainable entrepreneurship Fostering and enacting sustainability through entrepreneurial action Leading and inspiring sustainable entrepreneurial action Finding the contextually grounded implications of and challenges to sustainable entrepreneurship and blended value generation This book is an important resource for entrepreneurs and policy makers as well as students in the fields of entrepreneurship, innovation, and sustainability.

Sustainable Value Chain Management - A Research Anthology (Hardcover, New Ed): Francois Maon, Sankar Sen Sustainable Value Chain Management - A Research Anthology (Hardcover, New Ed)
Francois Maon, Sankar Sen; Edited by Adam Lindgreen
R3,280 R2,850 Discovery Miles 28 500 Save R430 (13%) Out of stock

The way organizations manage their value chain has changed dramatically over the past decade. Today, organizations take account of economic issues, but they also adopt a broader perspective of their purpose including social and environmental issues. Yet despite its global spread, sustainable value chain management remains an uncertain and poorly defined ambition, with few absolutes. The social and environmental issues that organizations should address easily can be interpreted as including virtually everything. Current literature on the topic seeks to understand the effects and management of initiatives dealing with diversity, human rights, safety, philanthropy, community, and environment. However, the penetration of social and environmental considerations into value chain management is described as 'desire lacking reality' thereby making the idea a patchy success. The objective of this research anthology is to investigate different angles of sustainable value chain management. The book's 27 chapters fill holes and explore new fields; the chapters are organised in five sections: Sustainable value chains - context, drivers, and barriers; Sustainable value chains - managing activities; Sustainable value chains - managing networks and collaboration; Sustainable value chains - integrative perspectives; and Sustainable value chains - specific sectorial and industry perspectives.

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