The book addresses the issue of native-speakerism, an ideology based on the assumption that 'native speakers' of English have a special claim to the language itself, through critical qualitative studies of the lived experiences of practising teachers and students in a range of scenarios.

In this book we wish to find a new way of talking about, connecting and operationalising the third space, narratives, positioning, and interculturality. Our purpose is to shake established views in what we consider to be an urgent quest for dealing with prejudice. We therefore seek to draw attention to the following: How Centre structures and large culture boundaries are sources of prejudice How deCentred intercultural threads address prejudice by dissolving these boundaries How, in everyday small culture formation on the go, the cultural and the intercultural are observable and become indistinguishable How agency, personal and grand narratives, discourses, and positioning become visible in unexpected ways How we researchers also bring competing narratives in making sense of the intercultural How third spaces are discordant and uncomfortable places in which all of us must struggle to achieve interculturality This book is therefore a journey of discovery with each chapter building on the previous ones. While throughout there are particular empirical events (interviews, reconstructed ethnographic accounts and research diary entries) with their own detailed analyses and insights, they connect back to discussion in previous chapters.

DeCentres how we encounter and research the intercultural by means of a third-space methodology Recovers the figurative, creative, flowing and boundary-dissolving power of culture Recognises hybrid integration which enables us the choice and agency to be ourselves with others in intercultural settings Demonstrates how early native-speakerism pulls us back to essentialist large-culture blocks.

Taking on issues normally left in the margins, Intercultural Communication and Ideology revises the way we think of intercultural communication by insisting that we consider its ideological component. In this brilliant and engaging book about culture and the interstices that comprise the grounds for our interactions, Adrian Holliday shows us the necessity for a cosmopolitan process that expands the basis of our intercultural work. - Molefi Kete Asante, Temple University "Adrian Holliday's highly readable and thought provoking volume is a welcome addition to the existing body of work on intercultural communication and ideology... With its comprehensive coverage of studies in the field and critical discussion of dominant theoretical paradigms, this refreshing book provides a valuable resource for both students and experienced researchers but also everyone interested in intercultural communication. An authoritative and open minded book the field will embrace." - Jo Angouri, University of the West of England Although communication is central to the humanities and social sciences, the inter-cultural level is often, peculiarly, left out of accounts. So what is intercultural communication? How does it relate to global processes and questions of identity? This comprehensive book examines the main features of intercultural communication. It critically examines the main positions in the field. It addresses intercultural communication within the context of global politics, both addressing the specific problems that derive from Western ideology and setting out an agenda for research. The book investigates categories of cultural action and itemizes the machinery for the illumination of inter-cultural processes. Holliday shows how a dialogue between national structures and creative universal cultural skills can be carried on in new locations, relating intercultural communication to theories of multiculturalism, cosmopolitanism and globalization, while also exploring how ideology permeates inter-cultural processes and develops an alternative 'grammar' of culture.

Intercultural Communication provides a critical introduction to the dynamic arena of communication across different cultural and social strata. Throughout this book, topics are revisited, extended, interwoven, and deconstructed, with the reader's understanding strengthened by tasks and follow-up questions. The fourth edition of this popular textbook has been updated to feature: new readings by Kwame Antony Appiah, Yoshitaka Miike, Edward Ademolu and Siobhan Warrington, Helena Liu, and Michael Zirulnik and Mark Orbe, which reflect the most recent developments in the field; refreshed and expanded examples and tasks including new material on an Asiacentric approach to intercultural communication, selfies as a global discourse, the impact on intercultural communication of English as a lingua franca in multinational organisations, and representations of Africa in charity media campaigns; extended discussions of topics including intercultural training, voluntourism, challenging essentialism in business contexts, and intersectional approaches to identity; revised further reading suggestions. Written by experienced teachers and researchers in the field, this fourth edition of Intercultural Communication is an essential textbook for advanced students studying this topic.

Intercultural Communication provides a critical introduction to the dynamic arena of communication across different cultural and social strata. Throughout this book, topics are revisited, extended, interwoven, and deconstructed, with the reader's understanding strengthened by tasks and follow-up questions. The fourth edition of this popular textbook has been updated to feature: new readings by Kwame Antony Appiah, Yoshitaka Miike, Edward Ademolu and Siobhan Warrington, Helena Liu, and Michael Zirulnik and Mark Orbe, which reflect the most recent developments in the field; refreshed and expanded examples and tasks including new material on an Asiacentric approach to intercultural communication, selfies as a global discourse, the impact on intercultural communication of English as a lingua franca in multinational organisations, and representations of Africa in charity media campaigns; extended discussions of topics including intercultural training, voluntourism, challenging essentialism in business contexts, and intersectional approaches to identity; revised further reading suggestions. Written by experienced teachers and researchers in the field, this fourth edition of Intercultural Communication is an essential textbook for advanced students studying this topic.

In this book we wish to find a new way of talking about, connecting and operationalising the third space, narratives, positioning, and interculturality. Our purpose is to shake established views in what we consider to be an urgent quest for dealing with prejudice. We therefore seek to draw attention to the following: How Centre structures and large culture boundaries are sources of prejudice How deCentred intercultural threads address prejudice by dissolving these boundaries How, in everyday small culture formation on the go, the cultural and the intercultural are observable and become indistinguishable How agency, personal and grand narratives, discourses, and positioning become visible in unexpected ways How we researchers also bring competing narratives in making sense of the intercultural How third spaces are discordant and uncomfortable places in which all of us must struggle to achieve interculturality This book is therefore a journey of discovery with each chapter building on the previous ones. While throughout there are particular empirical events (interviews, reconstructed ethnographic accounts and research diary entries) with their own detailed analyses and insights, they connect back to discussion in previous chapters.

With a strong focus on using less traditional forms of data, Doing & Writing Qualitative Research provides a new perspective on issues such as the role of the researcher and the impact they have on data, and also considers the impact of social, cultural, and political complexities across a range of disciplines. Approachable and logically structured, the new Third Edition expertly sets out the many roles of writing in research. From the more theoretical subjects (e.g. research strategies, data types, and writing styles) to the nitty gritty practicalities (e.g. conventions, taking notes, and writing questions), each chapter covers many common concerns writers face when attempting to transform complex data and real world research experiences into textual products. With fully updated examples and case studies as well as a strong focus on using less traditional forms of data like photographs, personal narrative, and creative non-fiction, Doing & Writing Qualitative Research introduces students to modern opportunities in data collection and sourcing that adds depth to their research. Find out how to: - Establish and construct research questions, frameworks, and paradigms - Engage with different styles and media of data - Present ideas clearly and persuasively - Approach sensitive issues of identity and avoid reductive judgements - Discover your individual writing voice Through its accessible advice and its exploration of social, cultural, and political complexities across disciplines, this book is appropriate for both novices and more experienced researchers and forms an essential tool for students engaging in qualitative research across a variety of fields.

Understanding Intercultural Communication provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, including: the positive contribution of people from diverse cultural backgrounds; the politics of Self and Other which promote negative stereotyping; the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership. Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday's own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.

Understanding Intercultural Communication provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, including: the positive contribution of people from diverse cultural backgrounds; the politics of Self and Other which promote negative stereotyping; the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership. Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday's own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.

The methodology of English language education has been developed mainly in the English-speaking countries of 'the west' and does not always fit the needs of the rest of the world. Appropriate Methodology and Social Context investigates this state of affairs by looking at the wider social context of what happens between teachers and students. It uses an ethnographic framework to explore the complex and diverse cultures of classrooms, of student groups and teacher communities in different countries and educational environments. It goes on to argue that these factors have to be acknowledged in the design and implementation of appropriate methodologies. Although a major concern is with classroom teaching, the methodologies for curriculum and project management and design are also addressed.

With a strong focus on using less traditional forms of data, Doing & Writing Qualitative Research provides a new perspective on issues such as the role of the researcher and the impact they have on data, and also considers the impact of social, cultural, and political complexities across a range of disciplines. Approachable and logically structured, the new Third Edition expertly sets out the many roles of writing in research. From the more theoretical subjects (e.g. research strategies, data types, and writing styles) to the nitty gritty practicalities (e.g. conventions, taking notes, and writing questions), each chapter covers many common concerns writers face when attempting to transform complex data and real world research experiences into textual products. With fully updated examples and case studies as well as a strong focus on using less traditional forms of data like photographs, personal narrative, and creative non-fiction, Doing & Writing Qualitative Research introduces students to modern opportunities in data collection and sourcing that adds depth to their research. Find out how to: - Establish and construct research questions, frameworks, and paradigms - Engage with different styles and media of data - Present ideas clearly and persuasively - Approach sensitive issues of identity and avoid reductive judgements - Discover your individual writing voice Through its accessible advice and its exploration of social, cultural, and political complexities across disciplines, this book is appropriate for both novices and more experienced researchers and forms an essential tool for students engaging in qualitative research across a variety of fields.

Taking on issues normally left in the margins, Intercultural Communication and Ideology revises the way we think of intercultural communication by insisting that we consider its ideological component. In this brilliant and engaging book about culture and the interstices that comprise the grounds for our interactions, Adrian Holliday shows us the necessity for a cosmopolitan process that expands the basis of our intercultural work. - Molefi Kete Asante, Temple University "Adrian Holliday's highly readable and thought provoking volume is a welcome addition to the existing body of work on intercultural communication and ideology... With its comprehensive coverage of studies in the field and critical discussion of dominant theoretical paradigms, this refreshing book provides a valuable resource for both students and experienced researchers but also everyone interested in intercultural communication. An authoritative and open minded book the field will embrace." - Jo Angouri, University of the West of England Although communication is central to the humanities and social sciences, the inter-cultural level is often, peculiarly, left out of accounts. So what is intercultural communication? How does it relate to global processes and questions of identity? This comprehensive book examines the main features of intercultural communication. It critically examines the main positions in the field. It addresses intercultural communication within the context of global politics, both addressing the specific problems that derive from Western ideology and setting out an agenda for research. The book investigates categories of cultural action and itemizes the machinery for the illumination of inter-cultural processes. Holliday shows how a dialogue between national structures and creative universal cultural skills can be carried on in new locations, relating intercultural communication to theories of multiculturalism, cosmopolitanism and globalization, while also exploring how ideology permeates inter-cultural processes and develops an alternative 'grammar' of culture.