- Offers a clear concise look at the media production process - from conception of the idea to marketing the final end product. - Includes real advice from professionals in the field about new theories and practices that are actually being used in the industry. - Covers the marketing, social media, financing, and measurement aspects of the media field in an approachable and easy to replicate way.

- Offers a clear concise look at the media production process - from conception of the idea to marketing the final end product. - Includes real advice from professionals in the field about new theories and practices that are actually being used in the industry. - Covers the marketing, social media, financing, and measurement aspects of the media field in an approachable and easy to replicate way.