Starting from the work of John Angus Campbell, Alan Gross, and Lawrence Prelli on the rhetoric of science, Gaonkar broadens his critique to fundamental issues for any rhetorical theory and develops four questions that cut to the heart of the possibility of a postmodern rhetoric.

This book describes the development of the scientific article from its modest beginnings to the global phenomenon that it has become today. The authors focus on changes in the style, organization, and argumentative structure of scientific communication over time. This outstanding resource is the definitive study on the rhetoric of science.

The ubiquity of the Internet and digital technology has changed the sites of rhetorical discourse and inquiry, as well as the methods by which such analyses are performed. This special issue discusses the state of rhetoric of science and technology at the beginning of the twenty-first century. While many books connecting rhetorical theory to the Internet have paved the way for more refined and insightful studies of online communication, the articles here serve as a reflective moment, an opportunity to consider thoughtful statements from those who have published and been influential in the field.

The sublime evokes our awe, our terror, and our wonder. Applied first in ancient Greece to the heights of literary expression, in the 18th-century the sublime was extended to nature and to the sciences, enterprises that viewed the natural world as a manifestation of God's goodness, power, and wisdom. In The Scientific Sublime, Alan Gross reveals the modern-day sublime in popular science. He shows how the great popular scientists of our time-Richard Feynman, Stephen Hawking, Steven Weinberg, Brian Greene, Lisa Randall, Rachel Carson, Stephen Jay Gould, Steven Pinker, Richard Dawkins, and E. O. Wilson-evoke the sublime in response to fundamental questions: How did the universe begin? How did life? How did language? These authors maintain a tradition initiated by Joseph Addison, Edmund Burke, Immanuel Kant, and Adam Smith, towering 18th-century figures who adapted the literary sublime first to nature, then to science-though with one crucial difference: religion has been replaced wholly by science. In a final chapter, Gross explores science's attack on religion, an assault that attempts to sweep permanently under the rug two questions science cannot answer: What is the meaning of life? What is the meaning of the good life?

John Dalton's molecular structures. Scatter plots and geometric diagrams. Watson and Crick's double helix. The way in which scientists understand the world - and the key concepts that explain it - is undeniably bound up in not only words, but images. Moreover, from PowerPoint presentations to articles in academic journals, scientific communication routinely relies on the relationship between words and pictures. In Science from Sight to Insight, Alan G. Gross and Joseph E. Harmon present a short history of the scientific visual, and then formulate a theory about the interaction between the visual and textual. With great insight and admirable rigor, the authors argue that scientific meaning itself comes from the complex interplay between the verbal and the visual in the form of graphs, diagrams, maps, drawings, and photographs. The authors use a variety of tools to probe the nature of scientific images, from Heidegger's philosophy of science to Peirce's semiotics of visual communication. Their synthesis of these elements offers readers an examination of scientific visuals at a much deeper and more meaningful level than ever before.

The Internet Revolution in the Sciences and Humanities takes a new look at C.P. Snow's distinction between the two cultures, a distinction that provides the driving force for a book that contends that the Internet revolution has sown the seeds for transformative changes in both the sciences and the humanities. It is because of this common situation that the humanities can learn from the sciences, as well as the sciences from the humanities, in matters central to both: generating, evaluating, and communicating knowledge on the Internet. In a succession of chapters, the authors deal with the state of the art in web-based journal articles and books, web sites, peer review, and post-publication review. In the final chapter, they address the obstacles the academy and scientific organizations face in taking full advantage of the Internet: outmoded tenure and promotion procedures, the cost of open access, and restrictive patent and copyright law. They also argue that overcoming these obstacles does not require revolutionary institutional change. In their view, change must be incremental, making use of the powers and prerogatives scientific and academic organizations already have.

The Internet Revolution in the Sciences and Humanities takes a new look at C.P. Snow's distinction between the two cultures, a distinction that provides the driving force for a book that contends that the Internet revolution has sown the seeds for transformative changes in both the sciences and the humanities. It is because of this common situation that the humanities can learn from the sciences, as well as the sciences from the humanities, in matters central to both: generating, evaluating, and communicating knowledge on the Internet. In a succession of chapters, the authors deal with the state of the art in web-based journal articles and books, web sites, peer review, and post-publication review. In the final chapter, they address the obstacles the academy and scientific organizations face in taking full advantage of the Internet: outmoded tenure and promotion procedures, the cost of open access, and restrictive patent and copyright law. They also argue that overcoming these obstacles does not require revolutionary institutional change. In their view, change must be incremental, making use of the powers and prerogatives scientific and academic organizations already have.

Available now for the first time in paperback, COMMUNICATING SCIENCE: THE SCIENTIFIC ARTICLE FROM THE 17TH CENTURY TO THE PRESENT elaborates the emergence of the scientific article from its beginnings to the present. Gross, Harmon, and Reidy analyze numerous sample texts in French, English, and German, focusing on the changes in the style, organization, and argumentative structure of scientific communication over time. The authors also speculate on the currency and influence of the scientific article in the digital age. COMMUNICATING SCIENCE: THE SCIENTIFIC ARTICLE FROM THE 17TH CENTURY TO THE PRESENT has been an invaluable resource text in the rhetoric of science and stands as the definitive study on the topic. " COMMUNICATING SCIENCE] offers a moment of coalescence in the rhetoric of science as a model of rigorous research, not likely to be duplicated soon. It will be a staple introductory text in science studies courses and a stimulant for better scholarship in the field." -Jeanne Fahnestock, RHETORIC SOCIETY QUARTERLY "Communicating Science is a substantial contribution to the literature mapping out the changing language and rhetoric of the scientific article from 1665 to the present." -Charles Bazerman, ISIS "Gross, Harmon, and Reidy have set a new and higher standard for methodological and presentational rigor in scientific communication content analysis." ��-Kathryn Northcut, JOURNAL OF TECHNICAL WRITING AND COMMUNICATION "Gross, Harmon, and Reidy's decision to emphasize depth over breadth is characteristic of groundbreaking scholarship." -Suzanne Black, JOURNAL OF BUSINESS AND TECHNICAL COMMUNICATION "Communicating Science is a marvel of scholarship and expression and deserves to be in the curriculum of every university's rhetoric department." -Tim Whalen, IEEE TRANSACTIONS ON PROFESSIONAL COMMUNICATION "The book will be an essential starting point for future discussion of the history of scientific writing." -John Turney, DIVERSITY AND DISTRIBUTIONS "A book to buy, to read, and to think about." -A. J. (Tom) van Loon, EUROPEAN SCIENCE EDITING

John Dalton's molecular structures. Scatter plots and geometric diagrams. Watson and Crick's double helix. The way in which scientists understand the world - and the key concepts that explain it - is undeniably bound up in not only words, but images. Moreover, from PowerPoint presentations to articles in academic journals, scientific communication routinely relies on the relationship between words and pictures. In Science from Sight to Insight, Alan G. Gross and Joseph E. Harmon present a short history of the scientific visual, and then formulate a theory about the interaction between the visual and textual. With great insight and admirable rigor, the authors argue that scientific meaning itself comes from the complex interplay between the verbal and the visual in the form of graphs, diagrams, maps, drawings, and photographs. The authors use a variety of tools to probe the nature of scientific images, from Heidegger's philosophy of science to Peirce's semiotics of visual communication. Their synthesis of these elements offers readers an examination of scientific visuals at a much deeper and more meaningful level than ever before.