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Alex Steinweiss. The Inventor of the Modern Album Cover (English, French, German, Hardcover): Alex Steinweiss, Kevin Reagan,... Alex Steinweiss. The Inventor of the Modern Album Cover (English, French, German, Hardcover)
Alex Steinweiss, Kevin Reagan, Steven Heller
R407 R308 Discovery Miles 3 080 Save R99 (24%) Shipped within 7 - 12 working days

"I love music so much and I had such ambition that I was willing to go way beyond what the hell they paid me for. I wanted people to look at the artwork and hear the music." -Alex SteinweissAlex Steinweiss (1917-2011) invented the album cover as we know it. In 1940, as Columbia Records' young new art director, he pitched an idea: why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and within months its record sales increased by over 800 percent. Over the next three decades, Steinweiss made thousands of original artworks for classical, jazz, and popular record covers for Columbia, Decca, London, and Everest; as well as logos, labels, advertising material, even his own typeface, the Steinweiss Scrawl. His daring designs, gathered here in all their bright combinations of bold typography with modern, elegant illustration, revolutionized the way music was sold. The book includes Steinweiss's personal recollections and ephemera from an epic career, as well as insightful essays by three-time Grammy Award-winning art director/designer Kevin Reagan and graphic design historian Steven Heller.

Alex Steinweiss - Inventor of the Modern Album Cover (English, German, French, Hardcover, Limited art ed): Alex Steinweiss Alex Steinweiss - Inventor of the Modern Album Cover (English, German, French, Hardcover, Limited art ed)
Alex Steinweiss; Steven Heller; Edited by Kevin Reagan
R21,957 R20,616 Discovery Miles 206 160 Save R1,341 (6%) Special order

This title discusses about music for the eyes; the man who revolutionized record packaging; and, the golden age of album cover design: the first ever in-depth retrospective of the work of Alex Steinweiss, inventor of the record album cover. This collector's edition contains the full range of his output including hundreds of previously unpublished sketches, mock-ups, and comps from his personal archive. Limited to 100 individually numbered copies, each signed by Alex Steinweiss in his trademark 'Steinweiss Scrawl', printed on archival-quality paper and packaged in a custom slipcase, this Art Edition comes with an original signed artwork. In 1939, Columbia Records' newly hired art director, then 23-year-old Alex Steinweiss, pitched a novel idea to management: why not replace the standard plain brown album wrapper with an eye-catching package? The fledgling record company initially balked at the expense, but decided to take a chance on Smash Song Hits by Rodgers & Hart, performed by the Imperial Orchestra, a risk that paid off. Within months of Steinweiss' repackage of their line of 78-r.p.m. records - with abstract and sophisticated illustrations, and novel typography influenced by European poster artists of the 1930s like Joseph Binder - sales increased by as much as 800 per cent and the album cover as we know it was born. A decade later, he invented the paperboard jacket to contain the new 33-1/3 inch long-playing record, the LP, which remains the industry standard to this day. For three decades, Steinweiss created thousands of original artworks for jazz, classical, and popular record covers not only for Columbia, Decca, London, and others, as well as designing logos, labels, adverting material, even his own typeface named the Steinweiss Scrawl. He defined the golden age of album cover design and influenced generations of album designers to follow. Less well known, but also highly influential, was his work outside of the record industry: posters for the U.S. Navy during World War II, print ads for ladies' footwear, packing and label design for liquor companies, and film title sequences; as well as his personal fine art which included paintings, drawings, and ceramics. This text includes an original essay from renowned design historian and Steinweiss expert Steven Heller, Alex Steinweiss' personal recollections from his years in the business, detailed captions, and extensive bibliographic information. Also featured in this in-depth retrospective are hundreds of sketches, mock-ups, and comps from Steinweiss' personal archive, most of which have never been published before.

Alex Steinweiss - Inventor of the Modern Album Cover (German, French, English, Hardcover, Limited collector's ed): Alex... Alex Steinweiss - Inventor of the Modern Album Cover (German, French, English, Hardcover, Limited collector's ed)
Alex Steinweiss; Edited by Kevin Reagan; Steven Heller
R14,525 R13,662 Discovery Miles 136 620 Save R863 (6%) Special order

This title discusses about music for the eyes; the man who revolutionized record packaging; and, the golden age of album cover design: the first ever in-depth retrospective of the work of Alex Steinweiss, inventor of the record album cover. This collector's edition contains the full range of his output including hundreds of previously unpublished sketches, mock-ups, and comps from his personal archive. Limited to 100 individually numbered copies, each signed by Alex Steinweiss in his trademark 'Steinweiss Scrawl', printed on archival-quality paper and packaged in a custom slipcase, this Art Edition comes with an original signed artwork. In 1939, Columbia Records' newly hired art director, then 23-year-old Alex Steinweiss, pitched a novel idea to management: why not replace the standard plain brown album wrapper with an eye-catching package? The fledgling record company initially balked at the expense, but decided to take a chance on Smash Song Hits by Rodgers & Hart, performed by the Imperial Orchestra, a risk that paid off. Within months of Steinweiss' repackage of their line of 78-r.p.m. records - with abstract and sophisticated illustrations, and novel typography influenced by European poster artists of the 1930s like Joseph Binder - sales increased by as much as 800 per cent and the album cover as we know it was born. A decade later, he invented the paperboard jacket to contain the new 33-1/3 inch long-playing record, the LP, which remains the industry standard to this day. For three decades, Steinweiss created thousands of original artworks for jazz, classical, and popular record covers not only for Columbia, Decca, London, and others, as well as designing logos, labels, adverting material, even his own typeface named the Steinweiss Scrawl. He defined the golden age of album cover design and influenced generations of album designers to follow. Less well known, but also highly influential, was his work outside of the record industry: posters for the U.S. Navy during World War II, print ads for ladies' footwear, packing and label design for liquor companies, and film title sequences; as well as his personal fine art which included paintings, drawings, and ceramics. This text includes an original essay from renowned design historian and Steinweiss expert Steven Heller, Alex Steinweiss' personal recollections from his years in the business, detailed captions, and extensive bibliographic information. Also featured in this in-depth retrospective are hundreds of sketches, mock-ups, and comps from Steinweiss' personal archive, most of which have never been published before.

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