Environmental patriotism, the belief that the national environment defines a country's greatness, is a significant strand in twentieth century American environmentalism. This book is the first to explore the history of environmental patriotism in America through the intriguing stories of environmental patriots and the rhetoric of their speeches and propaganda, The See America First movement began in 1906 with the aim of protecting and promoting the landscapes of the American West. In 1908, Gifford Pinchot and President Theodore Roosevelt hosted the White House Conservation Conference to promote the wise use of natural resources for generations of Americans. In 1912, Pittsburgh's smoke investigation condemned the effects of coal smoke on the city's environment. In World War II, a massive propaganda effort mobilized millions of Americans to plant victory gardens to save resources for the war abroad. While these may not seem like crucial moments for the American environmental movement, this new history of American environmentalism shows that they are linked by patriotism. The book offers a provoking critique of environmentalists' communication strategies and suggests patriotism as a persuasive hook for new ways to make environmental issues a national priority. This original research should be of interest to scholars of environmental communication, environmental history, American history and environmental philosophy.

Environmental patriotism, the belief that the national environment defines a country's greatness, is a significant strand in twentieth century American environmentalism. This book is the first to explore the history of environmental patriotism in America through the intriguing stories of environmental patriots and the rhetoric of their speeches and propaganda, The See America First movement began in 1906 with the aim of protecting and promoting the landscapes of the American West. In 1908, Gifford Pinchot and President Theodore Roosevelt hosted the White House Conservation Conference to promote the wise use of natural resources for generations of Americans. In 1912, Pittsburgh's smoke investigation condemned the effects of coal smoke on the city's environment. In World War II, a massive propaganda effort mobilized millions of Americans to plant victory gardens to save resources for the war abroad. While these may not seem like crucial moments for the American environmental movement, this new history of American environmentalism shows that they are linked by patriotism. The book offers a provoking critique of environmentalists' communication strategies and suggests patriotism as a persuasive hook for new ways to make environmental issues a national priority. This original research should be of interest to scholars of environmental communication, environmental history, American history and environmental philosophy.

This agricultural history explores the transformation of the Santa Clara Valley over the past one hundred years from America's largest fruit-producing region into the technology capital of the world. In the latter half of the twentieth century, the region's focus shifted from fruits-such as apricots and prunes-to computers. Both personal and public rhetoric reveals how a sense of place emerges and changes in an evolving agricultural community like the Santa Clara Valley. Through extensive archival research and interviews, Anne Marie Todd explores the concepts of place and placelessness, arguing that place is more than a physical location and that exploring a community's sense of place can help us to map how individuals experience their natural surroundings and their sense of responsibility towards the local environment. Todd extends the concept of sense of place to describe Silicon Valley as a non-place, where weakened or disrupted attachment to place threatens the environment and community. The story of the Santa Clara Valley is an American story of the development of agricultural lands and the transformation of rural regions.

Global justice movements demonstrate how new communication networks are changing social movement strategy, enabling diverse groups to come together under the rubric of globalization, energizing civic society around global issues. This book analyzes the communication strategies of global justice movements to explore the theoretical implications of the globalization of the public sphere and understand how social movements might achieve success in framing a wide range of global issues in ways that appeal to a diverse global audience. New technology enhance strategies of resource mobilization that coordinate the efforts of individual activists. The rhetoric of solidarity reveals how alliances within global justice movements transcend ideological differences through collective action to form counterhegemonic public spheres as a component of global civil society. New technologies have changed the infrastructure of social movements by linking distinct smaller movements within networks of larger movements. Global justice movements have changed the meaning of confrontation and dissent through the development of a global citizenry, creating new opportunities for civic deliberation worldwide.

This agricultural history explores the transformation of the Santa Clara Valley over the past one hundred years from America's largest fruit-producing region into the technology capital of the world. In the latter half of the twentieth century, the region's focus shifted from fruits-such as apricots and prunes-to computers. Both personal and public rhetoric reveals how a sense of place emerges and changes in an evolving agricultural community like the Santa Clara Valley. Through extensive archival research and interviews, Anne Marie Todd explores the concepts of place and placelessness, arguing that place is more than a physical location and that exploring a community's sense of place can help us to map how individuals experience their natural surroundings and their sense of responsibility towards the local environment. Todd extends the concept of sense of place to describe Silicon Valley as a non-place, where weakened or disrupted attachment to place threatens the environment and community. The story of the Santa Clara Valley is an American story of the development of agricultural lands and the transformation of rural regions.