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Sometimes having a brother or sister with special needs can be
hard. In this book you will learn what it can be like to have a
brother or sister who has Autism through pictures and rhyme.
Readers of all ages will learn key words and discover that the
sibling journey spans across parks, into pools and down tall
pancake hills.
30 interviews with some of the most successful people in the UK,
including the minds behind: Superdry, Time Out, Lastminute.com,
Gocompare.com, Wallace & Gromit, Lotus, Channel 4, Iceland,
WPP, Mamma Mia and Red Bull Racing. In a series of long-form
discussions, the interviewees tell the story behind their success.
From childhood ambitions to early career development and beyond,
the interviews take an in-depth look at their approach to business,
their sources of motivation, the trials and tribulations they went
through and any advice they may have for those that want to follow
in their footsteps. Some of the questions asked in this book
include: How did Poundworld owner Chris Edwards go from running a
stall to a turnover of 200 million? What was needed to take Red
Bull Racing from the "party team" to four consecutive championship
victories? What was the inspiration behind two of film's most loved
comedy duos, Wallace & Gromit? The contributors have provided
detailed accounts of how they got started within their particular
industry. They come from many walks of life, including business,
politics, sport, the military, diplomacy, film, television and
journalism. So whether you are looking for inspiration for your own
business or help within your workplace, there is a wealth of
knowledge to be exploited within the pages of this book. All net
proceeds from this book will be donated to The Prince's Trust. The
Prince's Trust helps the UK's most disadvantaged young people
change their lives by getting them back into education, training or
employment. The total donation is estimated to be 5,000. The
Prince's Trust is a charity registered in England & Wales
(1079675) and Scotland (SC041198). More information on the title
can be found at: www.howdidtheydoit.net Contributors: Alan Johnson
MP, Home Secretary 2009-10, Health Secretary 2007-09 Alastair
Fothergill, Television producer Planet Earth, Frozen Planet Allan
Niblo, Film producer, Vertigo Films Amanda Berry OBE, CEO, BAFTA
Arlene Phillips CBE, Dancer, choreographer Sir Bruce Forsyth CBE,
TV entertainer, showman Chris Edwards, Co-founder & co-managing
director, Poundworld Catherine Johnson, Writer, Mamma Mia Chrissie
Rucker MBE, Founder & director, The White Company Christian
Horner OBE, Team Principal, Red Bull Racing David Abraham, CEO,
Channel 4 Donato Coco, Head of Design, Lotus Cars Evan Davis,
Economist and journalist, BBC Geoffrey Howe CH QC (Lord Howe of
Aberavon), Former cabinet minister Gerard Baker, Editor of the Wall
Street Journal Hayley Parsons OBE, Founder & CEO, GoCompare.com
John Sergeant, BBC broadcaster & journalist Julian Dunkerton,
Co-founder & CEO, Superdry Julian Fellowes (Lord Fellowes of
West Stafford), Writer, actor, director Malcolm Walker CBE,
Co-founder & CEO, Iceland Martha Lane-Fox CBE (Baroness
Lane-Fox of Soho), Co-founder, Lastminute.com Sir Martin Sorrell,
CEO, WPP Group Nick Park CBE, Creator, Wallace & Gromit Nigel
Haywood CVO, Governor of the Falkland Islands Sir Peter Bazalgette,
TV entrepreneur Rob Law MBE, Founder & director, Trunki Rowan
Williams (Lord Williams of Oystermouth), Archbishop of Canterbury
2002-2012 Sergeant Ryan McCready, Most Outstanding Soldier 2011
Tony Elliott, Founder & Chairman, Time Out Group Tony Little,
Headmaster, Eton College
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