The college experience is increasingly positioned to demonstrate its value as a worthwhile return on investment. Specific, definable activities, such as research experience, first-year experience, and experiential learning, are marketed as delivering precise skill sets in the form of an individual educational package. Through ethnography-based analysis, the contributors to this volume explore how these commodified "experiences" have turned students into consumers and given them the illusion that they are in control of their investment. They further reveal how the pressure to plan every move with a constant eye on a demonstrable return has supplanted traditional approaches to classroom education and profoundly altered the student experience.

As neoliberalism has expanded from corporations to higher education, the notion of "diversity" is increasingly seen as the contribution of individuals to an organization. By focusing on one liberal arts college, author Bonnie Urciuoli shows how schools market themselves as "diverse" communities to which all members contribute. She explores how students of color are recruited, how their lives are institutionally organized, and how they provide the faces, numbers, and stories that represent schools as diverse. In doing so, she finds that unlike students' routine experiences of racism or other social differences, neoliberal diversity is mainly about improving schools' images.

The Spanish Language in the United States addresses the rootedness of Spanish in the United States, its racialization, and Spanish speakers' resistance against racialization. This novel approach challenges the "foreigner" status of Spanish and shows that racialization victims do not take their oppression meekly. It traces the rootedness of Spanish since the 1500s, when the Spanish empire began the settlement of the new land, till today, when 39 million U.S. Latinos speak Spanish at home. Authors show how whites categorize Spanish speaking in ways that denigrate the non-standard language habits of Spanish speakers-including in schools-highlighting ways of overcoming racism.

The Spanish Language in the United States addresses the rootedness of Spanish in the United States, its racialization, and Spanish speakers' resistance against racialization. This novel approach challenges the "foreigner" status of Spanish and shows that racialization victims do not take their oppression meekly. It traces the rootedness of Spanish since the 1500s, when the Spanish empire began the settlement of the new land, till today, when 39 million U.S. Latinos speak Spanish at home. Authors show how whites categorize Spanish speaking in ways that denigrate the non-standard language habits of Spanish speakers-including in schools-highlighting ways of overcoming racism.