As public and private sectors become stakeholders, nation-states become corporations, interests become strategic objectives, and identities become brands, branding emerges as a key feature of the pervasiveness of market logic in today's world. Branding Latin America: Strategies, Aims, Resistance offers a sustained critical analysis of these transformations, which see identities deliberately (re)defined according to the principle of competition and strategically (re)oriented towards the market. Through context-sensitive case studies that foreground a specific, under examined set of practices and concepts, this volume draws particular attention not only to the reconfigurations of citizenship, identity, and culture according to an insidious logic of market competitiveness, but also to the ways in which different actors resist, survive, and even thrive in such a context. In so doing, it illuminates the ambivalent relationships between the local, national, and global; the individual and collective; the public and private; and the economic, political, and cultural landscapes that characterize contemporary Latin America and the wider world.

"The Ends of Literature" analyzes the part played by literature within contemporary Latin American thought and politics, above all the politics of neoliberalism. The "why?" of contemporary Latin American literature is the book's overarching concern. Its wide range includes close readings of the prose of Cortazar, Carpentier, Paz, Valenzuela, Piglia, and Las Casas; of the relationship of the "Boom" movement and its aftermath; of testimonial narrative; and of contemporary Chilean and Chicano film. The work also investigates in detail various theoretical projects as they intersect with and emerge from Latin American scholarship: cultural studies, deconstruction, psychoanalysis, and postcolonial studies.
Latin American literature, both as a vehicle of conservatism and as an agent of subversion, is bound from its inception to the rise of the state. Literature's nature, role, and status are therefore altered when the Latin American nation-state succumbs to the process of neoliberalism: as the "too-strong" state (dictatorship) yields to the "too-weak" state (the market), and as the various practices of civil society and public life are replaced by private or privatized endeavors.
However, neither the "end of literature" nor the "end of the state" can be assumed. The end of literature in Latin America is in fact the call for more literature; it is the call of literature, in particular that of the Boom. The end of the state, likewise, is the demand upon this state. The book, then, analyzes the "ends" in question as at once their purpose, direction, future, and conclusion.
Also key to the study is the notion of transition. Within much recent Latin American political discussion "la transicion" refers to the passage from dictatorship to democracy, as well as to the failure of this shift, the failure of post-dictatorship. The author argues that the movement from literary to cultural studies, while issuing from intellectual and aesthetic circles, is an integral component of this same transition. The thematization of the bind between these two displacements--hence of Latin America's voyage into "post-transition"--forms a fundamental portion of the text.

The Marrano Specter pursues the reciprocal influence between Jacques Derrida and Hispanism. On the one hand, Derrida's work has engendered a robust conversation among philosophers and critics in Spain and Latin America, where his work circulates in excellent translation, and where many of the terms and problems he addresses take on a distinctive meaning: nationalism and cosmopolitanism; spectrality and hauntology; the relation of subjectivity and truth; the university; disciplinarity; institutionality. Perhaps more remarkably, the influence is in a profound sense reciprocal: across his writings, Derrida grapples with the theme of marranismo, the phenomenon of Sephardic crypto-Judaism. Derrida's marranismo is a means of taking apart traditional accounts of identity; a way for Derrida to reflect on the status of the secret; a philosophical nexus where language, nationalism, and truth-telling meet and clash in productive ways; and a way of elaborating a critique of modern biopolitics. It is much more than a simple marker of his work's Hispanic identity, but it is also, and irreducibly, that. The essays collected in The Marrano Specter cut across the grain of traditional Hispanism, but also of the humanistic disciplines broadly conceived. Their vantage point-the theoretical, philosophically inflected critique of disciplinary practices-poses uncomfortable, often unfamiliar questions for both hispanophone studies and the broader theoretical humanities.

"The Ends of Literature" analyzes the part played by literature within contemporary Latin American thought and politics, above all the politics of neoliberalism. The "why?" of contemporary Latin American literature is the book's overarching concern. Its wide range includes close readings of the prose of Cortazar, Carpentier, Paz, Valenzuela, Piglia, and Las Casas; of the relationship of the "Boom" movement and its aftermath; of testimonial narrative; and of contemporary Chilean and Chicano film. The work also investigates in detail various theoretical projects as they intersect with and emerge from Latin American scholarship: cultural studies, deconstruction, psychoanalysis, and postcolonial studies.
Latin American literature, both as a vehicle of conservatism and as an agent of subversion, is bound from its inception to the rise of the state. Literature's nature, role, and status are therefore altered when the Latin American nation-state succumbs to the process of neoliberalism: as the "too-strong" state (dictatorship) yields to the "too-weak" state (the market), and as the various practices of civil society and public life are replaced by private or privatized endeavors.
However, neither the "end of literature" nor the "end of the state" can be assumed. The end of literature in Latin America is in fact the call for more literature; it is the call of literature, in particular that of the Boom. The end of the state, likewise, is the demand upon this state. The book, then, analyzes the "ends" in question as at once their purpose, direction, future, and conclusion.
Also key to the study is the notion of transition. Within much recent Latin American political discussion "la transicion" refers to the passage from dictatorship to democracy, as well as to the failure of this shift, the failure of post-dictatorship. The author argues that the movement from literary to cultural studies, while issuing from intellectual and aesthetic circles, is an integral component of this same transition. The thematization of the bind between these two displacements--hence of Latin America's voyage into "post-transition"--forms a fundamental portion of the text.

In this ambitious book, Brett Levinson explores the possibilities for a genuinely radical critique of globalized culture and politicsaat a time when intellectuals and nonintellectuals alike struggle to understand the configuration of the contemporary world. Levinson seeks to unsettle a naturalized and commonsensical assumption: that democracy and the economic market must be viewed as either united or at odds. Against both neoliberalists and cultural pluralists, he argues that the state is not yielding to the market, but that the universe now turns on a aduopolya between statist and global forms, one that generates not only economic and cultural sites but also ways of knowing, a postdemocratic episteme.Touching upon current issues such as terrorism, human rights, the attack on the World Trade Center, and the notion of the apeople, a delving into the idea of bio politics, and investigating the essential relation between language and political praxis, Levinson engages with the work of Giorgio Agamben, Jacques RanciA]re, Etienne Balibar, Michael Hardt, Antonio Negri, Michel Foucault, and others.Levinson offers no solutions, but his work will be an important voice for readers looking for conceptual tools to grasp what political and intellectual possibilities might exist in the postcommunist world and how this world has come to be shaped in our time.

In this ambitious book, Brett Levinson explores the possibilities for a genuinely radical critique of globalized culture and politicsaat a time when intellectuals and nonintellectuals alike struggle to understand the configuration of the contemporary world. Levinson seeks to unsettle a naturalized and commonsensical assumption: that democracy and the economic market must be viewed as either united or at odds. Against both neoliberalists and cultural pluralists, he argues that the state is not yielding to the market, but that the universe now turns on a aduopolya between statist and global forms, one that generates not only economic and cultural sites but also ways of knowing, a postdemocratic episteme.Touching upon current issues such as terrorism, human rights, the attack on the World Trade Center, and the notion of the apeople, a delving into the idea of bio politics, and investigating the essential relation between language and political praxis, Levinson engages with the work of Giorgio Agamben, Jacques RanciA]re, Etienne Balibar, Michael Hardt, Antonio Negri, Michel Foucault, and others.Levinson offers no solutions, but his work will be an important voice for readers looking for conceptual tools to grasp what political and intellectual possibilities might exist in the postcommunist world and how this world has come to be shaped in our time.

The Marrano Specter pursues the reciprocal influence between Jacques Derrida and Hispanism. On the one hand, Derrida's work has engendered a robust conversation among philosophers and critics in Spain and Latin America, where his work circulates in excellent translation, and where many of the terms and problems he addresses take on a distinctive meaning: nationalism and cosmopolitanism; spectrality and hauntology; the relation of subjectivity and truth; the university; disciplinarity; institutionality. Perhaps more remarkably, the influence is in a profound sense reciprocal: across his writings, Derrida grapples with the theme of marranismo, the phenomenon of Sephardic crypto-Judaism. Derrida's marranismo is a means of taking apart traditional accounts of identity; a way for Derrida to reflect on the status of the secret; a philosophical nexus where language, nationalism, and truth-telling meet and clash in productive ways; and a way of elaborating a critique of modern biopolitics. It is much more than a simple marker of his work's Hispanic identity, but it is also, and irreducibly, that. The essays collected in The Marrano Specter cut across the grain of traditional Hispanism, but also of the humanistic disciplines broadly conceived. Their vantage point-the theoretical, philosophically inflected critique of disciplinary practices-poses uncomfortable, often unfamiliar questions for both hispanophone studies and the broader theoretical humanities.