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Traction. Startups Need It. Learn How To Get It. Vision,
groundbreaking ideas, total commitment, and boundless enthusiasm
characterize most startups, but they require capital to go from
promising product to scalable business. More than 80 percent of all
early-stage startups fail. Most of them can build a product, but
the vast majority stumble when it comes time to take those products
to market due to poor "market engineering" skills. Traversing the
Traction Gap exposes the reasons behind that scary failure rate and
provides a prescriptive how-to guide, focused specifically on
market engineering techniques, so startups can succeed. The
go-to-market hurdle is insurmountable to many startups. Just when
they most need to establish a foothold in the market, they run
short on time and money. This is the Traction Gap, that period of
time introducing a new product into the marketplace and being able
to scale it during a rapidly closing window of opportunity.
Traversing the Traction Gap is a practical guidebook for navigating
the tumultuous early life of a startup. Based on real-life
examples, the advice from Cleveland and the members of the Wildcat
Venture Partners team provides a roadmap and metrics for succeeding
where others have failed.
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