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Basics of entrepreneurship is a theoretical as well as practical guide to how to develop business ideas to establish an enterprise. Drawing on their personal experience as entrepreneurs, business advisors and subject specialists, the authors aim to: Provide a comprehensive introduction to the world of business and its most important role-player - the entrepreneur, explain basic business concepts to ensure understanding of the business environment and business in general, illustrate what successful entrepreneurs do and what contributes to successful entrepreneurship, demonstrate the steps in the entrepreneurial process - the feasibility study, the viability assessment and the development of a business plan. The most important and essential business management functions relevant to a start-up and new business are addressed in this book. These include: marketing, finance, operations, human resources and purchasing. The authors use an accessible approach to guide readers to be positive yet critical, creative yet practical in their search for business ideas, and ultimately to research business ideas thoroughly to ensure profitability.
This new edition of Contemporary Retail and Marketing Case Studies is a collection of 34 studies of retail and marketing operations as told by individual companies.
Small, medium and larger companies relate the challenges they have faced and how they overcame them, and share their successes and frustrations in a frank and open manner. Each case is unique in its own way and addresses issues which are pertinent and relevant to the South African retail and marketing environment.
The value of this collection is that:
This book is a must-read for scholars, students and people concerned with the retail and marketing industry.
You have an innovative idea, but how do you go about making money from it? How do you start on the road to entrepreneurship? From innovation to profit - an entrepreneur's guide has been written specifically with you, the budding entrepreneur, in mind. It explains all the stages of developing your idea into a business, such as how to - get started, including suggestions on how to stimulate creativity; protect your idea, by understanding the basics of intellectual property rights; commercialise the idea and progress to the start-up phase; set-up your business and understand the basics of the legal, administrative and procedural requirements correctly; manage and grow your business. From innovation to profit - an entrepreneur's guide should be read not only by potential entrepreneurs, but by every person in business who wants to expand or franchise, or simply to conduct their business more effectively.
In this book the procedure that the entrepreneur has to follow before establishing a business is described in detail, and guidelines are provided on identifying a feasible business idea, carrying out viability study, and, finally, drawing up a business plan. We are well aware that many successful entrepreneurs go through this procedure informally and never put anything down in writing. In this book we guide you through the procedure, as it is especially necessary for the younger, less experienced and nascent entrepreneur to work through it. Some of the most important and essential functions that have to be addressed by the entrepreneur, such as marketing, finance, operations, human resources and purchasing, are also dealt with, as they are relevant to a start-up or new businesses.
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