In today’s competitive retail environment, where new products are being introduced daily, how do you attract customer attention to your new product, and how do you manage its success? But equally important is the price. Just what is the science of pricing?

Product and Price Management recognises that a product manager needs to maximise the value of a product, oversee all aspects of a product line in order to deliver superior customer satisfaction, and coordinate production with an understanding of the market’s and customers’ needs, while simultaneously providing a long-term competitive advantage for the company. It also focuses on the basics of pricing and conveys the choices and strategies surrounding price in a concise and practical manner. South African examples help illustrate the discussions, and the topics have been updated to reflect the current realities of the markets.

This open access book explores the nature of voices identifiable as spiritual. Unusual perceptual, or perception-like, experiences, often meaningful to those who have them, may be sympathetically or unsympathetically interpreted by others. One interpretation, especially when voices are associated with unusual behaviour, is that they are evidence of mental disorder. Ostensibly such interpretations are sympathetic (showing concern for someone who is ill) but in practice they are used to deny the meaning and value of the experiences for those concerned, thus depriving them (and others) of creative and innovative ways of understanding the human condition. The question is thus one of the meaning. Are such experiences meaningful only as indicators of a diagnosis, or are they meaningful in other ways, shedding light on human self-understanding and perhaps even a wider spiritual reality? Psychiatry has tended to see such phenomena as diagnostically meaningful but not as sources of deeper insight into the human condition. This book takes three 14th century examples of women who heard spiritually significant voices: Margery Kempe, Julian of Norwich, and Joan of Arc. Each of these women, in different ways, has left an enduring legacy in literature and history. Modern psychiatric commentary on the voices that they reported has generally focussed on diagnosis rather than on wider questions of meaning. These commentaries will be used as a lens through which to consider how contemporary psychiatric practice might be enriched by the humanities and enabled to find a more spiritually empathetic, if not also sympathetic, enriching and meaning enhancing perspective on unusual mental phenomena. The eBook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by The Wellcome Trust.

Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.