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From abstracts to online professional profiles, from blogs and
forums to the e-mail and formal reports, The Business Writer's
Handbook uses smart, accessible language to spotlight and clarify
business writing today. Hundreds of topic entries, 90+ sample
documents, at-a-glance checklists, and clear, explicit models,
communicate the real-world practices of successful business
writers. Developed by a legendary author team with decades of
combined academic and professional experience, the book's
intuitive, alphabetical organization makes it easy to navigate its
extensive coverage of grammar, usage, and style. Plus, updated,
in-depth treatment of pressing issues like the job search, audience
awareness, source documentation, and social media use on the job
resonate both in class and at the office. With a refreshed,
integrated focus on the ways technologies shape writing, the
Twelfth Edition of the Handbook is the indispensable reference tool
for writing successfully in the workplace.
More than ever, Writing That Works is the right choice for the most
up-to-date coverage of business writing. Real-world model documents
are grounded in their rhetorical contexts to guide students in
navigating the increasingly complex world of business writing. Now
in full-color, the thirteenth edition continues to reflect the
central role of technology in the office and the classroom,
showcasing the most current types of business documents online and
in print, providing succinct guidelines on selecting the
appropriate medium for your document, communication, or
presentation, and featuring new advice on creating a personal brand
as part of a successful job search. Also available as an e-book and
in loose-leaf, Writing that Works offers robust but accessible
coverage at an affordable price.
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