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What goes on in a small firm that lives or dies by its capacity to
innovate? How are decisions made on new product development, and
how does that feed into the ecological, social and financial
sustainability of the firm? This book answers the questions through
an in-depth look at a small business that manufactures high-end
carpet yarn. Using advanced analytical techniques to interrogate
rich qualitative data, the book draws together established theories
of decision-making and new product development, coupled with
thinking about business sustainability to improve our understanding
of this important area of business practice. The book further
reinforces the importance and role of organizational learning in
organizational decision-making, based on novel analysis of
empirically developed qualitative data.
What goes on in a small firm that lives or dies by its capacity to
innovate? How are decisions made on new product development, and
how does that feed into the ecological, social and financial
sustainability of the firm? This book answers the questions through
an in-depth look at a small business that manufactures high-end
carpet yarn. Using advanced analytical techniques to interrogate
rich qualitative data, the book draws together established theories
of decision-making and new product development, coupled with
thinking about business sustainability to improve our understanding
of this important area of business practice. The book further
reinforces the importance and role of organizational learning in
organizational decision-making, based on novel analysis of
empirically developed qualitative data.
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