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This accessible and comprehensive textbook explores the role of
advertising in the marketplace. It investigates how firms'
advertising strategies are informative, persuasive or add value to
the product advertised. The book explains in detail empirical
methodologies used to identify the impact of advertising on
consumer demand and on market structure, and reviews some recent
empirical findings. It concludes with an in-depth exploration of
digital advertising and auctions along with a framework for current
antitrust investigations into two-sided platforms (Google,
Facebook) that are funded by advertising revenues. How advertising
works in the marketplace, and whether it works well, is a complex
question to address because there are three sets of players
involved-the firms that advertise their products, the potential
consumers who view the ads and the platform or medium that
intermediates between them. Understanding how these three sets of
players interact is the key to understanding the role of
advertising in a market economy. The book begins by looking at the
rise of advertising in market economies, a phenomenon not accounted
for in standard textbook microeconomic models and carefully
explains why. This is followed by an examination, both theoretical
and empirical, of how firms strategically use advertising to reach
consumers and expand the demand for their products. There are also
chapters focused on the challenges of deceptive advertising and
regulation. The final chapters investigate how two-sided platforms,
such as Google and Facebook, are sustained by advertising revenues,
and include a review of auction theory and the structure of
advertising auction exchanges. These chapters also provide a
detailed analysis of public policy issues, including media bias and
antitrust concerns. While designed for use by students in any
course that covers the economics of advertising, this book is also
an excellent resource for any reader interested in a deeper
understanding of this important topic.
This accessible and comprehensive textbook explores the role of
advertising in the marketplace. It investigates how firms'
advertising strategies are informative, persuasive or add value to
the product advertised. The book explains in detail empirical
methodologies used to identify the impact of advertising on
consumer demand and on market structure, and reviews some recent
empirical findings. It concludes with an in-depth exploration of
digital advertising and auctions along with a framework for current
antitrust investigations into two-sided platforms (Google,
Facebook) that are funded by advertising revenues. How advertising
works in the marketplace, and whether it works well, is a complex
question to address because there are three sets of players
involved-the firms that advertise their products, the potential
consumers who view the ads and the platform or medium that
intermediates between them. Understanding how these three sets of
players interact is the key to understanding the role of
advertising in a market economy. The book begins by looking at the
rise of advertising in market economies, a phenomenon not accounted
for in standard textbook microeconomic models and carefully
explains why. This is followed by an examination, both theoretical
and empirical, of how firms strategically use advertising to reach
consumers and expand the demand for their products. There are also
chapters focused on the challenges of deceptive advertising and
regulation. The final chapters investigate how two-sided platforms,
such as Google and Facebook, are sustained by advertising revenues,
and include a review of auction theory and the structure of
advertising auction exchanges. These chapters also provide a
detailed analysis of public policy issues, including media bias and
antitrust concerns. While designed for use by students in any
course that covers the economics of advertising, this book is also
an excellent resource for any reader interested in a deeper
understanding of this important topic.
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Holloway (Paperback, Main)
Dan Richards, Robert Macfarlane; Illustrated by Stanley Donwood
1
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R288
R241
Discovery Miles 2 410
Save R47 (16%)
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Ships in 12 - 17 working days
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Holloway - a hollow way, a sunken path. A route that centuries of
foot-fall, hoof-hit, wheel-roll and rain-run have harrowed deep
down into bedrock. In July 2005, Robert Macfarlane and Roger Deakin
- author of Wildwood - travelled to explore the holloways of South
Dorset's sandstone. They found their way into a landscape of
shadows, spectres & great strangeness. Six years later, after
Roger Deakin's early death, Robert Macfarlane returned to the
holloway with the artist Stanley Donwood and writer Dan Richards.
The book is about those journeys and that landscape. Moving in the
spaces between social history, psychogeography and travel writing,
Holloway is a beautiful and haunted work of art.
One distinct feature of human society since the dawn of
civilization is the systematic use of inorganic building materials,
such as natural stone, unburnt and burnt soil, adobe and brick,
inorganic binders like lime and cement, and reinforced concrete.
Our heritage has cultural, architectural and technological value
and preserving such structures is a key issue today. Planners and
conservation scientists need detailed site surveys and analyses to
create a database that will serve to guide subsequent actions. One
factor in this knowledge base is an understanding of how historic
materials were prepared and the crucial properties that influence
their long-term behaviour. Any assessment of the way such materials
perform must crucially be based on an understanding of the methods
used for their analysis. The editors here add to the knowledge base
treating the materials used in historic structures, their
properties, technology of use and conservation, and their
performance in a changing environment. The book draws together 18
chapters dealing with the inorganic materials used in historic
structures, such as adobe, brick, stone, mortars, concrete and
plasters. The approach is complex, covering material
characterisation as well as several case studies of historic
structures from Europe, including Germany, Ireland, Italy, Poland,
Portugal, Scotland, Slovenia and Spain, and the My Son Temples in
Vietnam. An equally important component of the book covers the
analysis of materials, together with a treatment of sustainable
development, such as the protection of monuments from earthquakes
and climate change. The authors are all leading international
experts, drawn from a variety of backgrounds: architecture, civil
engineering, conservation science, geology and material science,
with close links to professional organisations such as ICOMOS or
universities and research centres throughout Europe. Audience: This
book will be of interest to geologists, engineers, restorers,
consulting engineers, designers and other professionals dealing
with cultural heritage and sustainable development. Also graduate
students in applied geo-science (mineralogy, geochemistry,
petrology), architecture and civil engineering will find
interesting information in this book.
Rooted in the work of community - school collaborations, this text
focuses on connecting the rigors of the classroom with the
ambiguity of lived community experience. Community-Based
Transformational Learning (CBTL) draws on the increasing evidence
that course-learning conducted in an applied, community setting,
can positively transform students' professional and personal
identity and creates new ways of thinking and working in university
courses and pre-professional experiences. To illustrate the
different ways to successfully implement community-based learning,
examples are provided of experiences integrated in courses across
multiple disciplines across an American university whose mission is
focused on teaching. Topics covered include refugee and immigration
transition issues, incarceration and health needs with
international examples of community experiences from Jamaica, Korea
and Belize. Qualitative and quantitative data depict how these
experiences impact students and each chapter presents how community
engagement has been established as an effective approach in the
different disciplines, including computer science and sports
management. The authors demonstrate how CBTL experiences can be
transformative when students are provided a chance to connect the
academic commitment to community aims, but also provides
suggestions for overcoming challenges and pit-falls in developing
these experiences.
There are still wild places out there on our crowded planet.
Through a series of personal journeys, Dan Richards explores the
appeal of far-flung outposts in mountains, tundra, forests, oceans
and deserts. Following a route from the Cairngorms of Scotland to
the fire-watch lookouts of Washington State; from Iceland's 'Houses
of Joy' to the Utah desert; frozen ghost towns in Svalbard to
shrines in Japan; Roald Dahl's writing hut to a lighthouse in the
North Atlantic, Richards explores landscapes which have inspired
writers, artists and musicians, and asks: why are we drawn to
wilderness? What can we do to protect them? And what does the
future hold for outposts on the edge?
In Climbing Days, Dan Richards is on the trail of his
great-great-aunt, Dorothy Pilley, a prominent and pioneering
mountaineer of the early twentieth century. For years, Dorothy and
her husband, I. A. Richards, remained a mystery to Dan, but the
chance discovery of her 1935 memoir leads him on a journey.
Perhaps, in the mountains, he can meet them halfway? Climbing Days
is a beautiful portrait of a trailblazing woman, previously lost to
history, but also a book about that eternal question: why do people
climb mountains?
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Nubby (Hardcover)
Dan Richards; Illustrated by Shanda McCloskey
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R483
R395
Discovery Miles 3 950
Save R88 (18%)
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Ships in 9 - 15 working days
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One distinct feature of human society since the dawn of
civilization is the systematic use of inorganic building materials,
such as natural stone, unburnt and burnt soil, adobe and brick,
inorganic binders like lime and cement, and reinforced concrete.
Our heritage has cultural, architectural and technological value
and preserving such structures is a key issue today. Planners and
conservation scientists need detailed site surveys and analyses to
create a database that will serve to guide subsequent actions. One
factor in this knowledge base is an understanding of how historic
materials were prepared and the crucial properties that influence
their long-term behaviour. Any assessment of the way such materials
perform must crucially be based on an understanding of the methods
used for their analysis. The editors here add to the knowledge base
treating the materials used in historic structures, their
properties, technology of use and conservation, and their
performance in a changing environment. The book draws together 18
chapters dealing with the inorganic materials used in historic
structures, such as adobe, brick, stone, mortars, concrete and
plasters. The approach is complex, covering material
characterisation as well as several case studies of historic
structures from Europe, including Germany, Ireland, Italy, Poland,
Portugal, Scotland, Slovenia and Spain, and the My Son Temples in
Vietnam. An equally important component of the book covers the
analysis of materials, together with a treatment of sustainable
development, such as the protection of monuments from earthquakes
and climate change. The authors are all leading international
experts, drawn from a variety of backgrounds: architecture, civil
engineering, conservation science, geology and material science,
with close links to professional organisations such as ICOMOS or
universities and research centres throughout Europe. Audience: This
book will be of interest to geologists, engineers, restorers,
consulting engineers, designers and other professionals dealing
with cultural heritage and sustainable development. Also graduate
students in applied geo-science (mineralogy, geochemistry,
petrology), architecture and civil engineering will find
interesting information in this book.
|
Nubby (Hardcover)
Dan Richards; Illustrated by Shanda McCloskey
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R666
Discovery Miles 6 660
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Ships in 10 - 15 working days
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One of the major trends in the psychology of religion is the
growing interest in religious and spiritual meaning making in
relation to religious and spiritual transformation processes,
notably as the aftermath of traumatic experiences and in situations
of crisis, stress or disease when personal well-being is at stake
and coping activities and skills are enhanced. This volume covers
this broad and complex area of interrelated issues. The
contributions focus on religious and spiritual meaning making and
transformation. They do not compose an integrated perspective on
religious meaning making and transformation processes. Rather, this
volume assembles and presents the current state of research on this
complex of issues. Thus it not only provides an excellent overview
of the psychological study of constructs of meaning and religious
transformation, but also contributes to our knowledge of
contemporary religious life in the context of socio-cultural
transformation processes (pluralisation, globalization).
Rooted in the work of community – school collaborations, this
text focuses on connecting the rigors of the classroom with the
ambiguity of lived community experience. Community-Based
Transformational Learning (CBTL) draws on the increasing evidence
that course-learning conducted in an applied, community setting,
can positively transform students’ professional and personal
identity and creates new ways of thinking and working in university
courses and pre-professional experiences. To illustrate the
different ways to successfully implement community-based learning,
examples are provided of experiences integrated in courses across
multiple disciplines across an American university whose mission is
focused on teaching. Topics covered include refugee and immigration
transition issues, incarceration and health needs with
international examples of community experiences from Jamaica, Korea
and Belize. Qualitative and quantitative data depict how these
experiences impact students and each chapter presents how community
engagement has been established as an effective approach in the
different disciplines, including computer science and sports
management. The authors demonstrate how CBTL experiences can be
transformative when students are provided a chance to connect the
academic commitment to community aims, but also provides
suggestions for overcoming challenges and pit-falls in developing
these experiences.
In Holloway, "a perfect miniature prose-poem" (William Dalrymple),
Macfarlane, artist Stanley Donwood, and writer Dan Richards travel
to Dorset, near the south coast of England, to explore a famed
"hollowed way"-a path used by walkers and riders for so many
centuries that it has become worn far down into the soft golden
bedrock of the region. In Ness, "a triumphant libretto of mythic
modernism for our poisoned age" (Max Porter), Macfarlane and
Donwood create a modern myth about Orford Ness, the ten-mile-long
shingle spit that lies off the coast of East Anglia, which the
British government used for decades to conduct secret weapons
tests.
A journey into the headspaces and workplaces of some of Britain's
most unique artists, from the co-author of the critically acclaimed
Holloway. Bill Drummond. Richard Lawrence. Stanley Donwood. Jenny
Saville. David Nash. Manic Street Preachers. Dame Judi Dench. Cally
Callomon. Sheryl Garratt. Vaughan Oliver. Jane Bown. Steve Gullick.
Stewart Lee. The Butcher of Common Sense. Robert Macfarlane.
Artists. Writers. Photographers. Musicians. A comedian. An actor. A
printer. An airship. The people interviewed in this book come from
all corners of Britain's cultural landscape but are united in their
commitment to their craft. At the beginning of this extraordinary
memoir, Dan Richards impulsively decides to build an airship in his
art school bar, an act of opposition which leads him to meet and
interview some of Britain's most extraordinary artists, craftsmen
and technicians in the spaces and environments in which they work.
His search for what it is that compels both him and them to create
becomes a profound examination of what it is to be an artist in
21st Century Britain, and an inspiring testament to the importance
of making art for art's sake.
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