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Every year, almost 4,000,000 students begin their freshman year at colleges and universities nationwide. Most of them will sleep less and stress out a whole lot more. By the end of the year, 30% of those freshmen will have dropped out. For many, the unforeseen demands of college life are so overwhelming that "the best four years of your life" can start to feel like the worst. Enter Daniel Lerner and Dr. Alan Schlechter, ready to teach students how to not only survive college, but flourish in it. Filled with fascinating science, real-life stories, and tips for building positive lifelong habits, U Thrive addresses the opportunities and challenges every undergrad will face-from finding a passion to dealing with nightmarish roommates and surviving finals week. Engaging and hilarious, U Thrive will help students grow into the happy, successful alums they all deserve to be.
Hoover Institute Studies, Series B, Elites No. 1, January, 1952.
This first full analysis and description of psychological warfare conducted by the United States and British armies against Germany was originally published in 1949. It has since become a standard reference on World War II propaganda. Its appearance in paperback provides an opportunity for a clear appraisal of this unique campaign and of how it defined the ancient and recurrent problems of psychological warfare to suit the needs of the moment.There are chapters on policy, personnel, media, methods of operation, and effectiveness, as well as reproductions of typical propaganda leaflets, charts, and newspapers used against the Germans.For those who still debate the effects of the Allied "unconditional surrender" policy on the German people, Dr. Lerner offers discussion from a propagandist's point of view. The book also contains an essay from the British side by Richard H. S. Crossman.In a new introduction to the book, the author remarks on the importance of the Sykewar campaign for modern warfare, while William E. Griffith summarizes developments in the use of propaganda since World War II -- particularly regarding Cold War policies that have necessitated a shift in the focus of psychological warfare from the masses to the elites.
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