0
Your cart

Your cart is empty

Browse All Departments
  • All Departments
Price
  • R1,000 - R2,500 (1)
  • R2,500 - R5,000 (1)
  • -
Status
Brand

Showing 1 - 2 of 2 matches in All Departments

Inside Marketing - Practices, Ideologies, Devices (Hardcover, New): Detlev Zwick, Julien Cayla Inside Marketing - Practices, Ideologies, Devices (Hardcover, New)
Detlev Zwick, Julien Cayla
R3,213 Discovery Miles 32 130 Ships in 12 - 17 working days

The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism. Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. This book brings together leading scholars and practitioners from the fields of business, history, economic sociology, and cultural anthropology, to analyse the inner workings and outer effects of marketing as a material social practice, an ideology, and a technique. Their work raises some important and timely questions. How has marketing transformed the pharmaceutical industry and what are the consequences for our lives? How does marketing influence the way we think of progress and modernity? How has marketing changed the way we think of childhood? And how does marketing appropriate the creativity of consumers for profit? This book offers scholars, policy-makers, and practitioners a theoretical and conceptual understanding of how marketing works as a cultural institution and as an ideology.

Inside Marketing - Practices, Ideologies, Devices (Paperback): Detlev Zwick, Julien Cayla Inside Marketing - Practices, Ideologies, Devices (Paperback)
Detlev Zwick, Julien Cayla
R1,538 Discovery Miles 15 380 Ships in 12 - 17 working days

The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism.
Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. This book brings together leading scholars and practitioners from the fields of business, history, economic sociology, and cultural anthropology, to analyse the inner workings and outer effects of marketing as a material social practice, an ideology, and a technique. Their work raises some important and timely questions. How has marketing transformed the pharmaceutical industry and what are the consequences for our lives? How does marketing influence the way we think of progress and modernity? How has marketing changed the way we think of childhood? And how does marketing appropriate the creativity of consumers for profit?
This book offers scholars, policy-makers, and practitioners a theoretical and conceptual understanding of how marketing works as a cultural institution and as an ideology.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Elecstor E27 7W Rechargeable LED Bulb…
R499 R349 Discovery Miles 3 490
The Northman
Alexander Skarsgard, Nicole Kidman, … Blu-ray disc  (1)
R210 Discovery Miles 2 100
St Cyprians Grade 7 School Pack - 2025
R642 Discovery Miles 6 420
Demeter Demeter Waffles Cologne Spray…
R668 Discovery Miles 6 680
Christmas Nativity With House & Cross…
R1,699 R1,185 Discovery Miles 11 850
100 Mandela Moments
Kate Sidley Paperback R250 R200 Discovery Miles 2 000
Dala A2 Sketch Pad (120gsm)(36 Sheets)
R260 Discovery Miles 2 600
Fly Repellent ShooAway (White)(2 Pack)
R698 R578 Discovery Miles 5 780
Double Sided Wallet
R91 Discovery Miles 910
The Truth About Cape Slavery - The…
Patric Tariq Mellet Paperback R330 R240 Discovery Miles 2 400

 

Partners