Drawing on their extensive teaching experience in the classroom and online, Mateer and Coppock continuously innovate to address the changing teaching and learning challenges faced by instructors and students. The Fourth Edition introduces new scaffolded learning pedagogy with a Norton Illumine Ebook as well as revised InQuizitive and Smartwork activities that provide personalized support and build problem-solving skills. New relevant and relatable examples ensure that students understand how their lives are influenced by economics, and rich Norton Teaching Tools resources help instructors connect with students before, during, and after class.

Drawing on their extensive teaching experience in the classroom and online, Mateer and Coppock continuously innovate to address the changing teaching and learning challenges faced by instructors and students. The Fourth Edition introduces new scaffolded learning pedagogy with a Norton Illumine Ebook as well as revised InQuizitive and Smartwork activities that provide personalized support and build problem-solving skills. New relevant and relatable examples ensure that students understand how their lives are influenced by economics, and rich Norton Teaching Tools resources help instructors connect with students before, during, and after class.

Drawing on their extensive teaching experience in the classroom and online, Mateer and Coppock continuously innovate to address the changing teaching and learning challenges faced by instructors and students. The Fourth Edition introduces new scaffolded learning pedagogy with a Norton Illumine Ebook as well as revised InQuizitive and Smartwork activities that provide personalized support and build problem-solving skills. New relevant and relatable examples ensure that students understand how their lives are influenced by economics, and rich Norton Teaching Tools resources help instructors connect with students before, during, and after class.

A part of the most successful introductory economics series in the last twenty years, Essentials of Economics features inclusive, relatable examples, consistent problem-solving pedagogy and innovative teaching support. The Second Edition text has an example-driven approach to teaching what economists do, answers the personal finance and life questions on students' minds, and now provides a complete set of digital learning tools including InQuizitive and Smartwork.

Widely praised by adopters as the most relatable textbook available, Mateer and Coppock's Third Edition of Principles of Economics develops students' problem-solving skills with step-by step explanations and familiar applications and examples. Student-centred instructor support-carefully developed to reinforce learning-puts award-winning engagement techniques at your fingertips from the authors' over 50 years of teaching. When combined with robust online learning tools offering adaptive study and problem-solving practice, Principles of Economics makes economics memorable for an exam and a lifetime.

Widely praised by adopters as the most relatable textbook available, Mateer and Coppock's Third Edition of Principles of Economics develops students' problem-solving skills with step-by-step explanations and familiar applications and examples. Student-centered instructor support-carefully developed to reinforce learning-puts award-winning engagement techniques at your fingertips from the authors' over 50 years of teaching. When combined with robust online learning tools offering adaptive study and problem-solving practice, Principles of Economics makes economics memorable for an exam and a lifetime.

Students and instructors are living through a pandemic that has changed how and what they teach, and how and where they learn. The COVID-19 Update of Principles of Economics, Third Edition, provides the information that students need to make sense of the impacts COVID-19 has had on the economy. The Update Edition has been completely revised to include new examples, new data, new policies, and more. All of Norton's digital resources fully integrate with most learning management systems, providing the flexibility instructors need in this changed world.

Mateer and Coppock, leading researchers in Economics teaching who have consistently taught Principles over a combined forty-plus years, brought their innovative teaching experiences to this blockbuster text. They put economics into context by making it relatable through carefully crafted real-world examples, a problem-solving pedagogy that emphasises economic decision-making, and a voice that speaks directly to students.