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Examine the issues impacting today's current, fast-shifting
business environment and the necessary management solutions with
Daft/Marcic's market-leading UNDERSTANDING MANAGEMENT, 12E. Even
before recent upheavals, managers and organizations were buffeted
by competitive, social, technological and economic change. Today's
managers face more demands than ever before in the scramble to cope
with the turbulence of recent events, ethical and social turmoil,
mobile commerce, economic instability, globalization, cybersecurity
threats, increasing government regulation and global supply chains.
This edition helps you, as a future manager, find leading-edge
solutions to significant problems -- whether everyday challenges or
once-in-a-lifetime crises. Content extends beyond techniques
traditionally taught to encompass a breadth of management skills
and new competencies you can use to face today's issues. MindTap
and Write Experience digital resources are also available to help
you seize opportunity and lead change.
This unique management skills text provides you with a new toolbox
from which to teach students the difficult and challenging
application of managerial theories and concepts. Daft and Marcic's
action-first approach turns the traditional learning model on its
end. Instead of starting with concepts and moving to application,
this text starts with application, an introductory problem or
challenge that encourages students to first empty out their ideas
so they are ready to understand new ideas and acquire new skills.
Each chapter provides a menu of teaching resources for student
challenges, engagement, applications, and learning, ample
opportunity to fill students up with the spot-on management skills
they'll need to be successful managers. This new learning
philosophy leads students through a seven-step learning process: 1.
Manager Challenge, 2. Initial Response, 3. Discover Yourself, 4.
Discover Knowledge, 5. Action Learning Exercises, 6. Test Your
Mettle, and 7. Personal Skills Log. Shorter, highly-focused
chapters take students through each of these seven steps, allowing
them to capture the essence and critical points for each topic. The
mass of research material has been condensed and focused into
discrete learning packages (chapters) designed specifically for
student engagement. Organized around a new learning philosophy,
with new technology and a coherent learning package for students to
acquire management skills through an active "first do, then learn"
approach, Daft and Marcic have created a truly unique teaching and
learning experience with BUILDING MANAGEMENT SKILLS, International
Edition.
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