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Research Handbook of Innovation and Creativity for Marketing Management (Paperback): Eric Shiu Research Handbook of Innovation and Creativity for Marketing Management (Paperback)
Eric Shiu
R988 Discovery Miles 9 880 Ships in 10 - 15 working days

This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book. Incorporating global research conducted by scholars based all over the world, this book covers various aspects of innovation and creativity, discussing the concepts themselves as well as adopting both a company and consumer perspective. Standout topics discussed in this Handbook include product and service innovation, organizing for innovation, co-innovation, and the impacts of culture on innovation as well as the impacts of personality, the impacts of zen, and the applications of creativity in management and marketing. Eric Shiu presents an integrated discussion of both disciplines, which will inevitably lead to early-stage frameworks of knowledge, new research ideas, and a more holistic understanding of innovation and creativity combined. This Handbook will appeal to readers who are interested in innovation and creativity in general as well as those interested in how the topics apply to marketing management. Business and management students as well as scholars who are researching, teaching or studying a subject that relates to innovation or creativity will also find much to interest them in this book.

Creativity Research - An Inter-Disciplinary and Multi-Disciplinary Research Handbook (Hardcover): Eric Shiu Creativity Research - An Inter-Disciplinary and Multi-Disciplinary Research Handbook (Hardcover)
Eric Shiu
R3,010 R2,618 Discovery Miles 26 180 Save R392 (13%) Out of stock

Compared to its 'cousin' innovation, academic research on creativity has been less well covered in journals and books. This is despite the fact that creativity has a profound role in many different subject disciplines. This book is a unique collection of some of the latest research from a range of leading creativity researchers. Providing a clear understanding of the main concepts, this book: Introduces creativity from an inter-disciplinary perspective Discusses the environmental determinants of creativity development Explores creativity research in the differing disciplines of business, music and education Creativity Research will be of interest and importance to researchers across a variety of subject disciplines, as well as students and practitioners of creativity, innovation and organizational behaviour, amongst others.

Creativity Research - An Inter-Disciplinary and Multi-Disciplinary Research Handbook (Paperback): Eric Shiu Creativity Research - An Inter-Disciplinary and Multi-Disciplinary Research Handbook (Paperback)
Eric Shiu
R1,005 R898 Discovery Miles 8 980 Save R107 (11%) Out of stock

Compared to its 'cousin' innovation, academic research on creativity has been less well covered in journals and books. This is despite the fact that creativity has a profound role in many different subject disciplines. This book is a unique collection of some of the latest research from a range of leading creativity researchers. Providing a clear understanding of the main concepts, this book: Introduces creativity from an inter-disciplinary perspective Discusses the environmental determinants of creativity development Explores creativity research in the differing disciplines of business, music and education Creativity Research will be of interest and importance to researchers across a variety of subject disciplines, as well as students and practitioners of creativity, innovation and organizational behaviour, amongst others.

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