Marketing is the function within an organization that focuses directly on the customer. Strategic Marketing in the Customer Driven Organization places a unique emphasis on the reason for the existence of the firm -- to provide, communicate and deliver value to the customer. Through the use of many international examples, the book demonstrates how providing the real needs of customers more effectively than the competition is the key to long term strategic success.

"This is not your typical marketing book. It provides the reader with real life business situations, where gathering information is key – not just on the marketplace but specific information about your customers and building it in to practical marketing response programs. As the President of a company who prides itself on building and nurturing strong customer relationships I would recommend this as a ‘must read’" Dr Pearse Lyons, President , Alltech Inc.

"Frank Bradley’s new book takes as its point of departure his well-established core marketing concepts (understand, provide, communicate and deliver value) and puts them to use as the foundation for this compact, concise and very readable text." Professor Susan Hart, Head of Department of Marketing University of Strathclyde

Strategic Marketing in the Customer Driven Organization has been written for students of general marketing, marketing management and strategic marketing for advanced undergraduate and MBA courses. It is also especially suited to executive education programmes and managers wishing to integrate experiential learning within an intellectual framework.

Supplementary materials for lecturers adopting Strategic Marketing in the Customer Driven Organization can be found at www.wiley.co.uk/frankbradley

In 2003-2004 the flora and vegetation of Timber Island, the largest undeveloped island in Lake Winnipesaukee, New Hampshire, was studied. Utilizing both a vegetation analysis and floristic survey the island was found to have 190 vascular plant species. Abundance and frequency data were recorded from 106 plots and examined using a two-way indicator species analysis program (TWINSPAN). The result was the identification of six cover types, and two additional cover types were recognized through qualitative field observation. The flora of Timber Island was further analyzed in relation to three other known island floras in Lake Winnipesaukee: Rattlesnake Island, Bear Island, and Three Mile Island. Two indices of similarity, Sorensen's Index and the Simple Matching Index, were utilized to compare the floras. Similarities to Timber Island, based on Sorensen's Index were 49.7% for Bear Island, 51.2% for Rattlesnake Island, and 51.8% for Three Mile Island. Results from the Simple Matching Index showed higher levels of similarity: Rattlesnake Island 58.3%, Bear Island 63.4%, and Three Mile Island 53.9%. In addition to the vascular flora, ground cover, soil type, and bryophophyte diversity were studied. Fifteen new records of bryophytes for Belknap County were recorded. Further discussed are the topics of turnover rates, rare plant preservation under pressure from elevated deer populations, and insularity of freshwater islands. This work brings up conservation questions and in a time of accelerated climate change this serves as a solid base-line floristic record of the environment of Timber Island, and the greater Lake Winnipesaukee region. Finally the reader is invited to query different methods of conversation and to consider freshwater lakes and their islands within, as perhaps more dynamic to the local ecology than may have otherwise been assumed. Full flora, photographs, and an extensive list insular botanical works are included.

This book is a fictionalized treatment of the Gospel. A well-preserved manuscript is discovered, dating from the late first century A.D. It is written in the common Greek language of the eastern Roman provinces and purports to be an account of the life and acts of one Jeshua, written by a Roman centurion whose servant he had healed. This Jeshua was an itinerant Jewish preacher from the time of the Emperors Augustus and Tiberius. After introductory statements by the archeologist, by a friend to whom he had entrusted the manuscript and by an expert on ancient manuscripts, there follows the legionary's own preface. He gives a brief biography of himself and his family origins at Rome and his career as a soldier, first in Gaul and then in Syria and Palenstine as an officer of the X Legion, Fretensis.
What follows is a synthesis of the four canonical gospels, combined into a single narrative, interspersed with copious questioning, analysis and commentary by the ancient writer. Deeply impressed by the healing of a beloved young servant, after retiring with the rank of military tribune he devoted the rest of his life to interviewing those who had known Jeshua and gathering their written accounts of this life and mission. His Roman viewpoint and military experience are antithetical to Jeshua's teaching, yet he has an undeniable attraction to that teaching. The beloved servant, once a slave, has been manumitted and serves as an amanuensis to the writer. Their joint effort has produced thje manuscript in question.
In the end the legionary admits the power and cogency of Jeshua's message and reluctantly accepts its meaning for himself. His servant, Demetrios, ends the manuscript with hisown confession of belief, for, as he says, he had no doubt about Jeshua ever since the day he was healed of a virulent fever at the age of 14.

Premises Security: A Guide for Attorneys and Security Professionals guides the security professional through the ins and outs of premises security liability. Premises security litigation claims represent a serious financial threat to owners and occupiers of property. This book provides an overview of risk assessment techniques, identification of reasonable security measures, legal issues and litigation strategies.
Premises security litigation is increasing at a dramatic rate and has a significant negative impact on corporate profits. Realizing the increasing costs of litigation, business owners and other interested parties are initiating proactive measures to provide adequate security. Attorneys can use this book as a security resource for providing legal advice to their clients and during the litigation process. Security professionals will be better able to propose and implement reasonable and appropriate security measures. The format of providing information in response to specific questions carries the reader through a logical and sequential method for understanding the legal concepts of premises liability, the identification of reasonable and appropriate protection measures, and how to acquire premises security information.
This is a practical, concise and informative guide. This book can be used in a proactive prevention mode as well as a reactive response to litigation claims. It explains what security professionals should be thinking about and planning for when it comes to protecting people on their premises. It also provides a common base of knowledge for attorneys and security professionals that does not exist in any other publication.

Designed to meet the needs of both attorneys and security professionals
Covers both liability and security issues
Appendices provide detailed premises security information to facilitate a proactive approach to providing reasonable and appropriate security measures and reacting to litigation

For many years educational experts have extolled the benefits of a positive student-teacher relationship. Personal connections between teachers and students can be the key motivator in student interest and achievement in school. Yet teachers have little knowledge about how to establish the relationships that can instill in their students a desire to learn and an incentive to minimize negative behaviors in the classroom. This book holds the keys to forming those relationships that teachers need to motivate and successfully communicate with every student. The six keys identified to successful classroom management based on the concepts of the Process Communication Model (R) are: 1. Know Yourself 2. Know Your Students 3. Examine Current Strategies 4. Motivate by Type 5. Develop Intervention Strategies 6. Create a Multifaceted Environment The authors offer teachers unique and easy-to-implement strategies for managing their classrooms and their students. This book helps teachers maximize student potential through knowing their personality types and designing management strategies and instruction that correspond to each type. Effective Classroom Management contains true success stories from real teachers who have experienced barriers in reaching difficult students. Chapters are also provided on individualizing for success, dealing with acute negative behaviors, and preparing students for standards and assessments.