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The book brings together research that investigates how people
experience products: durable, non-durable, or virtual. In contrast
to other books, the present book takes a very broad, possibly
all-inclusive perspective, on how people experience products. It
thereby bridges gaps between several areas within psychology (e.g.
perception, cognition, emotion) and links these areas to more
applied areas of science, such as product design, human-computer
interaction and marketing.
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