Within a span of less then a decade, more than twelve of the nation's largest law firms, those with more than 1,000 partners between them had completely vanished. The decline and ultimate failure of these firms were not only attributable to a crisis in market conditions, it was also attributable to a crisis in firm leadership, values and brand identity. Supported by more than one hundred candid interviews with top law partners across the United States, this 2014 best-selling law practice management book reveals how law firms can become marketing giants by learning a new conceptual foundation behind professional service marketing and value driven branding. This book promises to unlock revenue potential, bring marketing goals into focus and bolster confidence for law firms of all sizes. This book teaches us that no matter how hard a firm tries to create a compelling brand, it will ultimately fail unless the brand is a truthful and inspired statement of the firm's true character, capabilities and values. Firms with illusory brands will find it increasingly difficult to compete against more progressive firms, specifically those that have embraced the specific marketing processes behind value driven branding. Who are these progressive firms? Value branded firms are made up of change agents, unafraid of declaring their most valued beliefs and actually live by them; unity over division, peace over conquest and wisdom over cunning. These firms are made up of lawyers that view themselves as trusted counselors and in the noblest sense of the term, healers of human conflict. Watch them closely the author urges, because they are poised to redefine the profession of law. "A compelling and analytical roadmap to growing your law practice and a must-read for law firm leaders...." -- Martindale-Hubbell, Timothy Corcoran, Former V.P. Market Planning "Henry's Book is a must read for any professional interested in excelling at law firm marketing...." Aleisha Gravit, CMO of Akin Gump "This is a great book...it belongs with the classics of law firm management and service marketing..." PM Magazine, Steve Barrett, Law Firm Strategist and Chief Marketing Officer. "This book guides lawyers step-by-step through the big-think and deep-think that are the essential foundations of successful legal marketing..." Andrew Elowittt, JD, MBA, former Chair, Law Practice Management Committee, State Bar of California. "A Must Read This book presents compelling arguments for why legal professionalism must include business professionalism." Harry Ruffalo, Professor, University of Wisconsin School of Law, author of A Students Introduction To The Business Of Law "This is more than a marketing book - it's a roadmap for transforming your firm into a thriving enterprise..." Jonathan Maile, Senior Counsel, Gordon & Rees LLP "A highly compelling and delightful read which demonstrates the expanding role of lawyers..." -- Dan Pink, Best Selling Author of Free Agent Nation and Whole New Mind "Henry Dahut's book is wonderful and thought-provoking." -- Linda Hazelton, Chair Education Committee, Legal Marketing Association "This book is a must read for all lawyers. Henry Dahut really understands the art of law firm marketing." -- Latham & Watkins LLP, Perry Viscounty, Partner & Chair of Global Marketing Committee "This book should be required reading in law school along with property and contracts" Professor Myron Moskovitz, Golden Gate University - School of Law "This book made me feel good to be a lawyer." Attorney Michael Angeloff, Law Offices of Angeloff and Angeloff "This fascinating work combines business theory, human nature and even brain science in a compelling way..." Arnold Deutch, M.D., UCLA Clinical Professor, Department of Psychiatry and Neurology.