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Brand Analysis Axe - Consumer Behaviour Theories - Maslow Theory, Freudian Personality Theory, Involvement Theory (Paperback):... Brand Analysis Axe - Consumer Behaviour Theories - Maslow Theory, Freudian Personality Theory, Involvement Theory (Paperback)
Alena Kalkum, Isabel Reinhardt
R804 Discovery Miles 8 040
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Seminar paper from the year 2012 in the subject Psychology - Work, Business, Organisational and Economic Psychology, grade: 1,7, University of Newcastle, language: English, abstract: Table of contents Brand Overview Survey Target Group Maslow Theory Freudian Personality Theory Involvement Theory Conclusion References Internet Sources Enlargement Range

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