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Advertising Promotion and Other Aspects of Integrated Marketing Communications - South African Edition (Paperback): Terence A.... Advertising Promotion and Other Aspects of Integrated Marketing Communications - South African Edition (Paperback)
Terence A. Shimp, J Craig Andrews
R786 R675 Discovery Miles 6 750 Save R111 (14%) Shipped within 8 - 13 working days

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, South African Edition provides a contemporary view of the role and importance of marketing communications. Emerging topics such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling - along with all of their effects on traditional marketing - are also discussed in this edition.

Advertising, Promotion, and other aspects of Integrated Marketing Communications (Paperback, 10th edition): J Craig Andrews Advertising, Promotion, and other aspects of Integrated Marketing Communications (Paperback, 10th edition)
J Craig Andrews
R779 R667 Discovery Miles 6 670 Save R112 (14%) Shipped within 8 - 13 working days

Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such as today's popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional marketing. Revisions to this most current IMC text on the market address must-know changes to environmental, regulatory, and ethical issues; MindTap (R) Insights Online; place-based applications; privacy; global marketing, and memorable advertising campaigns.

Advertising Promotion and Other Aspects of Integrated Marketing Communications (Hardcover, 9th): J Craig Andrews, Terence A.... Advertising Promotion and Other Aspects of Integrated Marketing Communications (Hardcover, 9th)
J Craig Andrews, Terence A. Shimp
R7,621 Discovery Miles 76 210 Shipped within 7 - 11 working days

Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition the most current I.M.C. book on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns.

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