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Semiotics, Marketing and Communication - Beneath the Signs, the Strategies (Hardcover): J. Floch Semiotics, Marketing and Communication - Beneath the Signs, the Strategies (Hardcover)
J. Floch
R4,307 Discovery Miles 43 070
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Semiotics, or the study of signs, plays an increasingly important role within marketing as a guide to psychological and social aspects of communication. Jean-Marie Floch provides an introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. Key semiotic concepts and principles are gradually introduced using real life studies.

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