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This book presents many innovative approaches to reducing poverty
through business commitment involvement, and leadership. Some of
these approaches may look promising now at their current level of
success but will turn out to be limited in their scalability or in
their ability to sustain themselves and endure over time. However,
all of them offer fruitful grounds for inquiry and learning. It is
our intention that sharing the learning from these projects and
initiatives from around the world will be useful to others
committed to assisting the poor in escaping from poverty -
especially by bringing the poor into productive business
activities. It is also our intention that these experiences
stimulate ideas for new directions that build upon and go beyond
the rich variety of projects and successes described by the authors
in this book. The book supports C K. Prahalad's work made available
in a number of ways including his very influential book The Fortune
at the Bottom ofthe Pyramid: Eradicating Poverty through Profits
(Wharton, 2004). Prahalad's work has called attention to creative
ways to think about the question ofpoverty and how it might be
reduced and eventually eliminated.He suggests ways. ofthinking and
acting that break many ofthe traditional rigidities that occur in
how we think about markets and business practices. Although one
theme ofPrahalad's work relates to the benefits of marketing to the
poor by supplying products better fitting the needs of low income
individuals and groups, his work also emphasizes ways in which the
poor can produce innovatively conceived and designed products for
themselves and for others. This emphasis on enabling the poor to
become productive is also presented forcefhuly in Craig and Peter
Wilson' s, Make Poverty Business: IncreaSe Profits and Reduce Risks
by Engaging with the Poor Greenleaf 2OQ6. Like Drucker, they see
the real challenge to be helping the poor find work that is
productive and sustainable. One of their contributions is their
emphasis on the importance of creating access to credit and
insurance as an important part of enabling people to achieve
productive livelihoods.
The journey towards a sustainable world is our greatest challenge.
This book includes reports, analysis, and discussion of
cutting-edge approaches to incorporating sustainability importantly
in the mix of organizational strategic elements. It includes
examples of ""zero-footprint"" production facilities, leveraging
environmental and social opportunities by projects, examining
theories of excellence in sustainability through appreciative
inquiry, social entrepreneurship, closed-loop supply chain
management including reverse flows of products returned by end
users, using triple bottom-line measures of success implemented in
various societal and political contexts, implementing
environmentally positive green technologies, new visions for making
sustainability sustainable, and innovations in diffusing learning
throughout an organization's web of stakeholders and admirers.
Examples and cases are drawn from business, government, and
not-for-profit sectors and intraand inter-sectoral partnerships in
the US, Canada, Australia, the Philippines, and Spain.Notable focal
cases include the airline industry, with its emerging space-rich
aerotropolises as potentially sustainable communities and higher
education. These are at times supported by interviews that bring
into focus positive learning experiences and high-point stories.
This text is a concrete, action-based look at the ways businesses
can become sustainable as moving towards a sustainable world
becomes more and more important.
This text is a concrete, action-based look at the ways businesses
can become sustainable as moving towards a sustainable world
becomes more and more important.
A concrete, action-based look at the ways businesses can become
sustainable as moving towards a sustainable world becomes more and
more important.
The journey towards a sustainable world is our greatest challenge.
This book includes reports, analysis, and discussion of
cutting-edge approaches to incorporating sustainability importantly
in the mix of organizational strategic elements. It includes
examples of ""zero-footprint"" production facilities, leveraging
environmental and social opportunities by projects, examining
theories of excellence in sustainability through appreciative
inquiry, social entrepreneurship, closed-loop supply chain
management including reverse flows of products returned by end
users, using triple bottom-line measures of success implemented in
various societal and political contexts, implementing
environmentally positive green technologies, new visions for making
sustainability sustainable, and innovations in diffusing learning
throughout an organization's web of stakeholders and admirers.
Examples and cases are drawn from business, government, and
not-for-profit sectors and intraand inter-sectoral partnerships in
the US, Canada, Australia, the Philippines, and Spain.Notable focal
cases include the airline industry, with its emerging space-rich
aerotropolises as potentially sustainable communities and higher
education. These are at times supported by interviews that bring
into focus positive learning experiences and high-point stories.
This book presents many innovative approaches to reducing poverty
through business commitment involvement, and leadership. Some of
these approaches may look promising now at their current level of
success but will turn out to be limited in their scalability or in
their ability to sustain themselves and endure over time. However,
all of them offer fruitful grounds for inquiry and learning. It is
our intention that sharing the learning from these projects and
initiatives from around the world will be useful to others
committed to assisting the poor in escaping from poverty -
especially by bringing the poor into productive business
activities. It is also our intention that these experiences
stimulate ideas for new directions that build upon and go beyond
the rich variety of projects and successes described by the authors
in this book. The book supports C K. Prahalad's work made available
in a number of ways including his very influential book The Fortune
at the Bottom ofthe Pyramid: Eradicating Poverty through Profits
(Wharton, 2004). Prahalad's work has called attention to creative
ways to think about the question ofpoverty and how it might be
reduced and eventually eliminated.He suggests ways. ofthinking and
acting that break many ofthe traditional rigidities that occur in
how we think about markets and business practices. Although one
theme ofPrahalad's work relates to the benefits of marketing to the
poor by supplying products better fitting the needs of low income
individuals and groups, his work also emphasizes ways in which the
poor can produce innovatively conceived and designed products for
themselves and for others. This emphasis on enabling the poor to
become productive is also presented forcefhuly in Craig and Peter
Wilson' s, Make Poverty Business: Increase Profits and Reduce Risks
by Engaging with the Poor Greenleaf 2006. Like Drucker, they see
the real challenge to be helping the poor find work that is
productive and sustainable. One of their contributions is their
emphasis on the importance of creating access to credit and
insurance as an important part of enabling people to achieve
productive livelihoods.
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