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Producing New and Digital Media is your essential guide to
understanding new media, taking a deep dive into such topics as the
cultural and social impacts of the web, the importance of digital
literacy, and creating in an online environment. This cutting edge
text provides an introductory, hands-on approach to creating
user-generated content, coding, cultivating an online brand, and
storytelling in new and digital media. In showing you how to
navigate the world of digital media and complete digital tasks,
this book not only teaches you how to use the web, but also helps
you understand why you use it. Key features for the second edition
include: Coverage of up-to-date forms of communication on the web:
memes, viral videos, social media, and more pervasive types of
online languages. New chapters on YouTube influencers and on-demand
subscription television. Each chapter has media literacy sidebars,
sample assignments, and activities. Updates to the companion
website additional materials for students and instructors
Thoughtful, entertaining, and enlightening, this is the fundamental
textbook for students of new and digital media, digital culture and
media literacy, as well as a useful resource for anyone wanting to
understand and develop their presence in our digital world.
Producing New and Digital Media is your essential guide to
understanding new media, taking a deep dive into such topics as the
cultural and social impacts of the web, the importance of digital
literacy, and creating in an online environment. This cutting edge
text provides an introductory, hands-on approach to creating
user-generated content, coding, cultivating an online brand, and
storytelling in new and digital media. In showing you how to
navigate the world of digital media and complete digital tasks,
this book not only teaches you how to use the web, but also helps
you understand why you use it. Key features for the second edition
include: Coverage of up-to-date forms of communication on the web:
memes, viral videos, social media, and more pervasive types of
online languages. New chapters on YouTube influencers and on-demand
subscription television. Each chapter has media literacy sidebars,
sample assignments, and activities. Updates to the companion
website additional materials for students and instructors
Thoughtful, entertaining, and enlightening, this is the fundamental
textbook for students of new and digital media, digital culture and
media literacy, as well as a useful resource for anyone wanting to
understand and develop their presence in our digital world.
The immense complexity and cellular heterogeneity of the vertebrate
nervous system makes it difficult to study many types of neural
processes at a cellular and molecular level. In recent years, the
establishment of cell culture model systems for almost every region
and cell type in the nervous system has been crucial in
facilitating such studies and in heralding some key breakthroughs
in our understanding of the underlying mechanisms.
Neural Cell Culture brings together methods for preparing cultures
from a diverse range of neural tissues and cells, from both the
central and peripheral nervous systems of mammalian and avian
species. Important features of this volume are the clearly
illustrated dissection guides accompanying each chapter, methods
for enriching and purifying distinct cell types, and guidance on
optimizing cell viability and growth. Each chapter includes
valuable step-by-step protocols, hints and tips for success,
advice, and background information.
Producing New and Digital Media is your guide to understanding new
media, diving deep into topics such as cultural and social impacts
of the web, the importance of digital literacy, and creating in an
online environment. It features an introductory, hands-on approach
to creating user-generated content, coding, cultivating an online
brand, and storytelling in new and digital media. This book is
accompanied by a companion website-designed to aid students and
professors alike-that features chapter-related questions, links to
resources, and lecture slides. In showing you how to navigate the
world of digital media and also complete digital tasks, this book
not only teaches you how to use the web, but understand why you use
it. KEY FEATURES For students- a companion site that features
research resources and links for further investigation For
instructors- a companion site that features lecture slides, a
sample syllabus, and an Instructor's Manual. Features a unique
approach that covers media studies aspects with production and
design tutorials. Covers up-to-date forms of communication on the
web such as memes, viral videos, social media, and more pervasive
types of online languages.
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