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Ideengenerierung Mit Konsumenten Im Internet (German, Paperback, 2006 ed.): Prof Dr Holger Ernst Ideengenerierung Mit Konsumenten Im Internet (German, Paperback, 2006 ed.)
Prof Dr Holger Ernst; Jan Henrik Soll
R2,081 R1,950 Discovery Miles 19 500 Save R131 (6%) Out of stock

Jan Henrik Soll entwickelt eine Methode, wie Unternehmen systematisch Kundenbedurfnisse aufdecken und Ideen fur neue Produkte gewinnen konnen. Durch den Einsatz von Methoden der virtuellen Kundeneinbindung, also der Nutzung des Internets zur Einbindung von Konsumenten in die Produktentwicklung durch ein Unternehmen, konnen Konsumenten in grosser Zahl an der Entwicklung von Produktideen beteiligt werden

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