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For courses in Retail Buying, Retail Merchandising and Fashion
Merchandising. Retail Buying, Ninth Edition, is known for its clear
depiction of retail buying, reflecting what buyers face every day
in their pursuit of excellence. Focusing on the changes in today's
market, the book addresses topics such as diverse ethnicities and
the nuances of purchasing abroad. Contemporary market
considerations are highlighted throughout, including chapters on
buying for discount operations, using the Internet for product
procurement, and methods of analyzing customer demand. With a host
of end-of-chapter materials and visual aids, this book continues
its tradition of effectively preparing students for their role as
professional retail buyers.
This new edition of Retailing in the Twenty-First Century addresses
up to date topics and trends in the retail environment. New
chapters cover such current shifts as retailers expanding into
overseas markets and others repositioning themselves to respond to
the latest merchandising and management trends. More and more
retailers are reconsidering their customer bases and are focusing
on multicultural consumer segments instead of merely relying on the
"one size fits all" philosophy of the past. Others are paying
greater attention to the ethics of business in the running of their
operations. It is vital that both those already in the field and
students who will soon enter the field be aware of the most current
retailing principles and practices. New to this Edition: -- New
Chapters: The Globalization of Retailing, Multiculturalism in
Retailing, The Role of Ethics in the Retail Environment and Going
Green -- Focus Features of specific retailers and retail-related
businesses include: ACNielsen, Sephora, Zappos.com, Target
Corporation, and Simon Property Group -- "In The News" articles
from leading trade and consumer publications or on the Internet to
cover every aspect of the retail scene -- Instructor's Guide
provides suggestions for planning the course and using the text in
the classroom -- PowerPoint(r) Presentation provides outlines and
ideas for lectures; compatible with PC and Mac platforms
This comprehensive text focuses on the fashion segment of the
retail industry. It begins with a broad overview of fashion
retailing, then focuses on on-site and off-site environments,
management and control functions, merchandising fashion products,
and ends with communicating with and servicing the clientele. In
this new edition, the authors focus on the globalization of the
retail industry with emphasis on US retail expansion into foreign
markets as well as global brands' proposed expansion into the US
market. This edition has been extensively updated to include
current trends including sustainable fashion, the growth of the
multi-cultural market, and the impact of new technology and
e-commerce. With many engaging photographs and examples to
illustrate the concepts, Fashion Retailing is ideal for learning
the fundamentals of global fashion retailing and the basic business
concepts involved. New to this Edition: ~All new Chapter 17 on
Communicating to Customers Through Electronic Media ~New Happening
Now feature in each chapter covers the latest retailing methods
with such items as The Growth of Mobile Commerce, Gap's overseas
explosion in Latin American Countries, and J. Crew's global push,
among many others ~Full color insert featuring the entire photo
program in vibrant color Teaching Resources ~Instructor's Guide
\provides suggestions for planning the course and using the text in
the classroom, supplemental assignments, and lecture notes. ~A new
Test Bank includes more than 350 questions featuring true/false,
multiple choice, short answer or essay questions and midterm and
final exam questions. ~PowerPoint (R) presentations include images
from the book and provide a framework for lecture and discussion
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