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Innovation in Hospitality Education - Anticipating the Educational Needs of a Changing Profession (Hardcover, 1st ed. 2018):... Innovation in Hospitality Education - Anticipating the Educational Needs of a Changing Profession (Hardcover, 1st ed. 2018)
Jeroen A. Oskam, Daphne M. Dekker, Karoline Wiegerink
R4,245 Discovery Miles 42 450 Ships in 10 - 15 working days

This book analyses the development of hospitality education from vocational to higher education, and discusses the positioning of hotel schools. It addresses questions such as: Should hospitality management become part of generic business education? Are the technical training programmes that have defined the identity of these schools a remnant of their vocational past, or have they contributed to the successful careers of many hospitality graduates? Topics discussed in the book are curriculum innovation, the theory of experimentation, the nature of hospitable behaviour, information technology, life-long learning and developments for future curricula. The book makes clear that the debate on the balance between theory and practice will not only define the future of hospitality management education, but can also be considered a relevant case study in other business disciplines. The history of hospitality education goes back to the end of the nineteenth and early twentieth century when hotel schools were founded to train the protocol and technical skills required to receive the travellers of those days. Since then, the scale and complexity of the hospitality industry and its professions have changed, as well as our understanding of what makes a business -whether it offers accommodation or something else- "hospitable". The scope and educational level of hotel schools have evolved accordingly, and hospitality management has become a popular discipline in the traditional and renowned hotel schools as well as in universities.

The Future of Airbnb and the 'Sharing Economy' - The Collaborative Consumption of our Cities (Hardcover): Jeroen A.... The Future of Airbnb and the 'Sharing Economy' - The Collaborative Consumption of our Cities (Hardcover)
Jeroen A. Oskam
R2,853 R2,559 Discovery Miles 25 590 Save R294 (10%) Ships in 12 - 17 working days

This book deconstructs the 'sharing' marketing narratives surrounding Airbnb and similar platforms. It provides a conceptual analysis of the 'sharing economy' and accommodation sector and furthers the ongoing discussion surrounding Airbnb and the social sustainability of city tourism. The volume analyses the touristification of neighbourhoods in the context of broader economic and ideological shifts, thus bridging the gap between academic and social debate. It presents four different city scenarios of potential future developments and evaluates the effects of different regulatory responses, giving readers an understanding of the forces and factors at work and envisioning the ultimate consequences of current developments. The book will appeal to students and researchers in tourism and hospitality studies, futures studies and urban planning, as well as to policymakers and strategists in the hospitality and tourism sectors.

The Future of Airbnb and the 'Sharing Economy' - The Collaborative Consumption of our Cities (Paperback): Jeroen A.... The Future of Airbnb and the 'Sharing Economy' - The Collaborative Consumption of our Cities (Paperback)
Jeroen A. Oskam
R868 R821 Discovery Miles 8 210 Save R47 (5%) Ships in 12 - 17 working days

This book deconstructs the 'sharing' marketing narratives surrounding Airbnb and similar platforms. It provides a conceptual analysis of the 'sharing economy' and accommodation sector and furthers the ongoing discussion surrounding Airbnb and the social sustainability of city tourism. The volume analyses the touristification of neighbourhoods in the context of broader economic and ideological shifts, thus bridging the gap between academic and social debate. It presents four different city scenarios of potential future developments and evaluates the effects of different regulatory responses, giving readers an understanding of the forces and factors at work and envisioning the ultimate consequences of current developments. The book will appeal to students and researchers in tourism and hospitality studies, futures studies and urban planning, as well as to policymakers and strategists in the hospitality and tourism sectors.

Innovation in Hospitality Education - Anticipating the Educational Needs of a Changing Profession (Paperback, Softcover reprint... Innovation in Hospitality Education - Anticipating the Educational Needs of a Changing Profession (Paperback, Softcover reprint of the original 1st ed. 2018)
Jeroen A. Oskam, Daphne M. Dekker, Karoline Wiegerink
R4,228 Discovery Miles 42 280 Ships in 10 - 15 working days

This book analyses the development of hospitality education from vocational to higher education, and discusses the positioning of hotel schools. It addresses questions such as: Should hospitality management become part of generic business education? Are the technical training programmes that have defined the identity of these schools a remnant of their vocational past, or have they contributed to the successful careers of many hospitality graduates? Topics discussed in the book are curriculum innovation, the theory of experimentation, the nature of hospitable behaviour, information technology, life-long learning and developments for future curricula. The book makes clear that the debate on the balance between theory and practice will not only define the future of hospitality management education, but can also be considered a relevant case study in other business disciplines. The history of hospitality education goes back to the end of the nineteenth and early twentieth century when hotel schools were founded to train the protocol and technical skills required to receive the travellers of those days. Since then, the scale and complexity of the hospitality industry and its professions have changed, as well as our understanding of what makes a business -whether it offers accommodation or something else- "hospitable". The scope and educational level of hotel schools have evolved accordingly, and hospitality management has become a popular discipline in the traditional and renowned hotel schools as well as in universities.

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