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Contrary to theories of single person authorship, "America's
Corporate Art" argues that the corporate studio is the author of
Hollywood motion pictures, both during the classical era of the
studio system and beyond, when studios became players in global
dramas staged by massive entertainment conglomerates. Hollywood
movies are examples of a commodity that, until the digital age, was
rare: a self-advertising artifact that markets the studio's brand
in the very act of consumption.
Contrary to theories of single person authorship, America's Corporate Art argues that the corporate studio is the author of Hollywood motion pictures, both during the classical era of the studio system and beyond, when studios became players in global dramas staged by massive entertainment conglomerates. Hollywood movies are examples of a commodity that, until the digital age, was rare: a self-advertising artifact that markets the studio's brand in the very act of consumption. The book covers the history of corporate authorship through the antithetical visions of two of the most dominant Hollywood studios, Warner Bros. and MGM. During the classical era, these studios promoted their brands as competing social visions in strategically significant pictures such as MGM's Singin' in the Rain and Warner's The Fountainhead. Christensen follows the studios' divergent fates as MGM declined into a valuable and portable logo, while Warner Bros. employed Batman, JFK, and You've Got Mail to seal deals that made it the biggest entertainment corporation in the world. The book concludes with an analysis of the Disney-Pixar merger and the first two Toy Story movies in light of the recent judicial extension of constitutional rights of the corporate person.
The Romantics lived through a turn of the century that, like our own, seemed to mark an end to history as it had long been understood. They faced accelerated change, including unprecedented state power, armies capable of mass destruction, a polyglot imperial system, and a market economy driven by speculation. In "Romanticism at the End of History," Jerome Christensen challenges the prevailing belief that the Romantics were reluctant to respond to social injustice. Through provocative and searching readings of the poetry of Wordsworth; the poems, criticism, and journalism of Coleridge; the "Confessions" of De Quincey; and Sir Walter Scott's "Waverley," Christensen concludes that during complicated times of war and revolution English Romantic writers were forced to redefine their role as artists.
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