There is no downside to having fun. People like to have fun and they want to be around those who are fun. Fun doesn't care about age, sex, title, income, education, successes, health, religion, or nationality. Fun is networking with strangers or closing a new deal. It's meditating alone on the beach or screaming your lungs out in a stadium filled with 65,000 of your closest rabid friends. Fun is watching your kids play at the park or jogging on the trail with your dog. Fun is, well, just fun. The Wickedly Fun Dictionary of Business was conceived from my programs, "You'll Always Be Happy If You're Having Fun - How to Make (Almost) Anything Fun" and "What Bosses Want: True Believers." fun, n. Something you not only like to do, but want to do because of the challenge, excitement, or entertainment. The more fun you have, the more you do. The more you do, the quicker you learn. The quicker you learn, the better you get. An unexpected bonus: you're never discouraged when you're having fun. This book uses humor to share lessons about business, life, and beliefs because humor is the truth sneaking up on tiptoes. But I've included some definitions that are plain silly just for the fun of it. Think of them as the Krispy Kremes you would sneak into the nutritional food group. Russell Wilson, Seattle's Super Bowl XLVIII quarterback, said his belief in "impossible" contributed to helping the Seahawks win their first ever championship in only his second year in the league. "Appointment" has a startling discovery by a Milwaukee salesman that shows why you may not get invited back for that second interview. "Details" has a life lesson from the chairman of Zales that shows regardless of your experience and education, if you do this one thing you will have an edge on 95% of those you're competing against. Why a dictionary? Words fascinate me, and definitions require simplicity and clarity. Here's what psychologists say about men, women, and words: men are stingy with their words and strive to be specific with the ones they choose. Women not so much. Men take words literally. Women don't. Men cut to the chase. Women - tell me more. Men favor detached, unemotional words. Just the facts, ma'am. Women use words to plumb the depths of their feelings. Ewww The Wickedly Fun Dictionary of Business is a G-rated quick read while being fun and funny (somewhat). It's a hand lifting the veil from the words we use to reveal the thoughts we don't want others to see. You don't need to read the book from cover to cover. When you need a diversion, when you need a laugh, when you're looking for a business idea, open it to any page and surprise yourself with what you find. There are over 1200 definitions and over 600 business ideas and inspirational quotes. There's something for everyone, whether you own or work for a business, whether you're in sales or service, or whether you're looking for work or travel for work. For business owners, sales managers, salespeople, and marketing executives there's a surprising referral strategy in the Appendix if you'd rather not cold call to find new business.

Cold calling sucks! Those three words landed my job at the Seattle Fortune 1000 company. Within minutes on my first interview the sales manager asked me, "What do you think about cold calling?" Waiting for him to wipe the surprised look off his face I added, "But I'm one of the best you'll ever see doing it." I went on to set company records by becoming their #1 salesman in the nation for three years. Does cold calling work? Yes. Do you have to like doing it? No. You could sell to anyone - if you could just get in front of them first. Here are just three of the many techniques you will learn for how to get in front of them. * Create the courage to call by being a coward - semper fi. * Make 3,800 cold calls this year spending 6 minutes per day. * Make your voicemail jail break. As over 150,000 people who have attended my seminars will tell you, I don't teach theory. I teach simple things that produce good results. "Jerry Hocutt is the Zen master of cold calls." - Los Angeles Times