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Gen Y-those individuals born after 1980-are making an indelible
mark on our culture. Raised on praise and technology, they are
savvier and more confident than any prior generation. Their
characteristic values, like social responsibility and authenticity,
drive their actions. A majority of the 78 million Gen Yers in the
U.S. have entered the workforce, creating a new dynamic. Millennial
Leaders presents 28 success stories from brilliant Gen Y leaders
and those professionals who have studied this social
phenomenon-from a 14 year-old political appointee to a finalist on
"The Apprentice." Through interviews and insights, this book shows
experienced leaders (i.e., Traditionalists, Baby Boomers, and
Generation X) how to manage, motivate, and communicate with Gen Y,
and how to best utilize their talents. The book also provides
Generation Y with over 100 strategies for achieving career and
personal success. Learn what turns them on and off, how to retain
them as employees, and how to cultivate their natural
entrepreneurism for your benefit.
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