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The book explains the way forward during 2014 and beyond for Indian
IT Exporters in what the author refers to as a "multi-speed" global
economy. The book covers several trends and industry shifts
affecting Indian IT exporters from a business perspective. The
primary focus is on multinational corporations (MNCs) and global
banks based in the US and in Europe. The author leverages his
industry experience to discuss strategies and new business models
for Indian IT exporters. He also explains how the industry as well
as Indian IT professionals can move up the value chain. Many topics
are also relevant to India based captive units of MNCs in the
Indian IT industry. The book is in three parts. Part 1 (chapters 2
to 4) introduces what the author describes as a "multi-speed global
economy." The theme of Part 2 (chapters 5, 6 and 7) is how to get
closer to global clients from a business perspective. Part 3
(chapters 8 to 10) covers implications for Indian IT exporters. The
topics are intended to ignite the minds of readers, especially
young Indian IT professionals. This book will provide them the
necessary insight move up the value chain in the years ahead.
The book explains the way forward during 2014 and beyond for Indian
IT Exporters in what the author refers to as a "multi-speed" global
economy. The book covers several trends and industry shifts
affecting Indian IT exporters from a business perspective. The
primary focus is on multinational corporations (MNCs) and global
banks based in the US and in Europe. The author leverages his
industry experience to discuss strategies and new business models
for Indian IT exporters. He also explains how the industry as well
as Indian IT professionals can move up the value chain. Many topics
are also relevant to India based captive units of MNCs in the
Indian IT industry. The book is in three parts. Part 1 (chapters 2
to 4) introduces what the author describes as a "multi-speed global
economy." The theme of Part 2 (chapters 5, 6 and 7) is how to get
closer to global clients from a business perspective. Part 3
(chapters 8 to 10) covers implications for Indian IT exporters. The
topics are intended to ignite the minds of readers, especially
young Indian IT professionals. This book will provide them the
necessary insight move up the value chain in the years ahead.
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