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The fashion industry is a multibillion-dollar global industry with
a variety of organizational structures and a multitude of
challenges. Such scope triggered the recent rise in management
programs in the U.S. and Europe aiming to produce and train young
managers to meet such global and diverse challenges. Managing
Fashion covers the fashion business with a twist - a management
twist. Its goal is to tackle the topics from a fashion manager
perspective referencing relevant management concepts and theories,
thus offering a deeper and more practical dimension to the issues
addressed. It offers a balanced mix of fashion and management,
theory and application, as well as creating an opportunity for
analysis and critical thinking. Discussions throughout the book are
supported by specially developed case studies and relevant examples
taken from the fashion industry. It is an opportunity to expose the
fashion student or reader, as well as aspiring fashion managers, to
a more practical approach to fashion theories and issues. Managing
Fashion will serve as a core text for Fashion Studies, Fashion
Entrepreneurship, and Fashion Merchandising majors as well as for
special business degrees and management certificates targeting the
fashion industry.
The fashion industry is a multibillion-dollar global industry with
a variety of organizational structures and a multitude of
challenges. Such scope triggered the recent rise in management
programs in the U.S. and Europe aiming to produce and train young
managers to meet such global and diverse challenges. Managing
Fashion covers the fashion business with a twist - a management
twist. Its goal is to tackle the topics from a fashion manager
perspective referencing relevant management concepts and theories,
thus offering a deeper and more practical dimension to the issues
addressed. It offers a balanced mix of fashion and management,
theory and application, as well as creating an opportunity for
analysis and critical thinking. Discussions throughout the book are
supported by specially developed case studies and relevant examples
taken from the fashion industry. It is an opportunity to expose the
fashion student or reader, as well as aspiring fashion managers, to
a more practical approach to fashion theories and issues. Managing
Fashion will serve as a core text for Fashion Studies, Fashion
Entrepreneurship, and Fashion Merchandising majors as well as for
special business degrees and management certificates targeting the
fashion industry.
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