This edited volume brings together two largely separate fields - organization studies and multimodal social semiotics - to develop an integrated research agenda for the novel interdisciplinary field of 'organizational semiotics'. Organizations, whether for profit, non-profit, or governmental, dominate much of everyday life, and multimodal communication is not only an output of organizations, it is constitutive of them. This volume argues in particular for the importance of organization studies for social semioticians: not just as a site of application, but as a critical contemporary context which requires novel and expanded methods of analysis and critique, and new practices of partnership. The volume addresses a range of institutions and sectors, from civil to retail to medical, from corporations to universities, and reveals how a deep engagement with their meaning-making practices produces insights not just about communication but also about the broader contemporary cultural context in which organizations play such a significant role. Fundamentally, it reveals that the rich analytical and theoretical resources of multimodal perspectives on organizations studies can - and should - make a fundamental contribution to our understanding of organizations in social life. This volume is relevant to social semioticians and organizational researchers, as well as to practitioners and decision-makers in organizations.

Answering key questions in the study of how museums communicate, Louise Ravelli provides a set of frameworks to investigate the complexities of communication in museums:
* What is an appropriate level of complexity for a written label?
* Why do some choice in language make a more direct relation to visitors?
* Is there a correct way of presenting a particular view of content?
* How do design practices contribute to the overall meanings being made?
The frameworks enhances the way we critically analyze and understand museums text, both in the sense of conventional written texts in museums and in an expanded sense of the museum as a whole operating as a communicative text.
Using a wide range of examples to demonstrate that all communication needs to be understood in relation to its social context, Ravelli argues that communication contributes fundamentally to what a museum is, who it relates to and what it stands for.
Not only museum studies and communications studies students, but also professionals in the field will find "Museum Texts "an indispensable guide on communication frameworks.

Answering key questions in the study of how museums communicate, Louise Ravelli provides a set of frameworks to investigate the complexities of communication in museums:
* What is an appropriate level of complexity for a written label?
* Why do some choice in language make a more direct relation to visitors?
* Is there a correct way of presenting a particular view of content?
* How do design practices contribute to the overall meanings being made?
The frameworks enhances the way we critically analyze and understand museums text, both in the sense of conventional written texts in museums and in an expanded sense of the museum as a whole operating as a communicative text.
Using a wide range of examples to demonstrate that all communication needs to be understood in relation to its social context, Ravelli argues that communication contributes fundamentally to what a museum is, who it relates to and what it stands for.
Not only museum studies and communications studies students, but also professionals in the field will find "Museum Texts "an indispensable guide on communication frameworks.

The balance struck in this volume between discussion of theory and reports on and suggestions for practice make it an invaluable collection for all those engaged in researching and teaching academic writing. Most of the contributions present work influenced by systemic functional linguistics, but the collection will also be of interest to those adopting alternative approaches.' Martin Hewings, Senior Lecturer, English Department, University of Birmingham and Co-Editor, English for Specific Purposes. This book presents international research by renowned linguists and second language experts across different languages on issues surrounding Academic Writing. Academic Writing is an important skill for students entering tertiary education to learn. Each discipline has its own rules and formulae of acceptable academic and pedagogic discourse, and the essays collected in this volume analyze how these vary according to subject. Using a primarily Systemic Functional Linguistic approach, the contributors foreground the relations between academic writing and the social, cultural and educational context in which such written discourse is undertaken.This volume covers the writing not only native speakers of the language in which they are being taught, but also that of those to whom the language of pedagogy is secondary. Academic Writing uses case studies drawn from EFL students, the affect of the International English Language Testing System on academic writing, the role of technology in pedagogic discourse, writing within specific disciplines and across different subjects, the problems of constructing an evaluative stance in academic writing, and technical writing in a second language.

'The balance struck in this volume between discussion of theory and reports on and suggestions for practice make it an invaluable collection for all those engaged in researching and teaching academic writing. Most of the contributions present work influenced by systemic functional linguistics, but the collection will also be of interest to those adopting alternative approaches.' Martin Hewings, Senior Lecturer, English Department, University of Birmingham and Co-Editor, English for Specific Purposes. This book presents international research by renowned linguists and second language experts across different languages on issues surrounding academic writing. Academic writing is an essential resource for students entering tertiary education. Each discipline has its standards of acceptable academic and pedagogic discourse, and the essays collected in this volume analyse how these vary according to relations between academic writing and the social, cultural and educational context in which such written discourse is undertaken. This volume covers the writing not only of native speakers of the language in which they are being taught, but also that of those to whom the language of pedagogy is secondary. Analysing Academic Writing uses case studies drawn from EFL students; the effect of the International Language Testing System on academic writing; the role of technology in pedagogic discourse; writing within specific disciplines and across different subjects; the problems of constructing an evaluative stance in academic writing; and technical writing in a second language.