In 'Agewise', renowned cultural critic Margaret Morganroth Gullette reveals that much of what we dread about aging is actually the result of ageism which we can, and should, battle as strongly as we do racism, sexism, and other forms of bigotry. Drawing on provocative and under-reported evidence from biomedicine, literature, economics, and personal stories, Gullette probes the ageism that drives discontent with our bodies, our selves, and our accomplishments and makes us easy prey for marketers who want to sell us an illusory vision of youthful perfection.