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The Business of Sports provides a comprehensive foundation of the
economic, organizational, legal and political components of the
sports industry. Geared for journalism, communication and business
students, but also an excellent resource for those working in
sports, this text introduces readers to the ever-increasing
complexity of an industry that is in constant flux. Now in its
third edition, the volume continues to offer a wealth of statistics
and case studies, up to date with the newest developments in sports
business and focused on cutting-edge issues and topics, including
the many changes in international sports and the role of analytics
in decision-making and tax rules that have a major effect on
athletes and teams.
The Business of Sports provides a comprehensive foundation of the
economic, organizational, legal and political components of the
sports industry. Geared for journalism, communication and business
students, but also an excellent resource for those working in
sports, this text introduces readers to the ever-increasing
complexity of an industry that is in constant flux. Now in its
third edition, the volume continues to offer a wealth of statistics
and case studies, up to date with the newest developments in sports
business and focused on cutting-edge issues and topics, including
the many changes in international sports and the role of analytics
in decision-making and tax rules that have a major effect on
athletes and teams.
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