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With a renewed focus on job-relevant skills, the newest edition of
this bestselling text helps management and non-management students
alike better prepare to enter the workforce. Management, 15th
Edition, Global Edition, vividly illustrates effective management
theories by incorporating the perspectives of real-life managers.
Through examples, cases, and hands-on exercises, students will see
and experience management in action-helping them develop the
specific skills that employers are looking for and understand how
the concepts they're learning about actually work in today's
dynamic business world.
For undergraduate principles of marketing courses. Everything
students need to know to develop their 'management sense' and be
successful Fundamentals of Management covers the essential concepts
of management by providing a solid foundation for understanding the
key issues facing managers and organisations. The 11th Edition
maintains a focus on learning and applying management theories,
while now also highlighting opportunities to develop the skills in
high demand by today's employers. Fundamentals of Management offers
an easy-to-understand, straightforward, and realistic approach to
what works for managers and what doesn't - with the ultimate goal
to help students be successful in their careers.
"Strategic Management in Action" presents current strategic
management theories and practice in an engaging and easy-to-read
format. Coulter effectively blends theory with plenty of
opportunity to practice throughout the text, providing readers with
the ideologies, ethical dilemmas, and unique strategies of today's
real managers and organizations in action.
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