More than two billion dollars. That's how much money was spent in the 2012 presidential campaign-the most expensive campaign in history. Each party raised and spent more than one billion dollars as the traditional boundaries of campaign financing were ignored. Both parties could do so because they were playing in a game with new rules-rules that largely developed after the 2010 Supreme Court ruling known as Citizens United. That case removed many restrictions on donation limits, particularly for corporations and unions. The result was the development of a new set of political players called "Super PACs" that were allowed to enter the political arena and spend an unlimited amount of money on behalf of clients. This book looks at how Super PACs raised and spent money and influenced the 2012 election. It provides an insightful look at how both right- and left-leaning groups approached the election and impacted the political process.

Third Parties, Outsiders, and Renegades analyzes 10 third-party, outsider, or renegade presidential candidates and explores each of his or her impact on the political process. The list of modern outsider candidates who have attracted the public's attention is fairly long, but most of the time the candidates never garner enough support to become elected or they self-destruct somewhere along the way. A few, however, have taken votes away from more mainstream candidates and changed the course of political parties or election outcomes. This book provides readers with an analysis of how their rhetoric, political tactics, and issues have challenged the political status quo and impacted later campaigns. The future viability of outsider candidates is discussed in light of current political polarization and the legacy of Donald J. Trump, the first elected outsider president, and considers how outsider candidates might be able to compete in upcoming elections given the current political divisions within the nation. Scholars and students of communication, political science, and rhetoric will find this book particularly interesting.

More than two billion dollars. That's how much money was spent in the 2012 presidential campaign-the most expensive campaign in history. Each party raised and spent more than one billion dollars as the traditional boundaries of campaign financing were ignored. Both parties could do so because they were playing in a game with new rules-rules that largely developed after the 2010 Supreme Court ruling known as Citizens United. That case removed many restrictions on donation limits, particularly for corporations and unions. The result was the development of a new set of political players called "Super PACs" that were allowed to enter the political arena and spend an unlimited amount of money on behalf of clients. This book looks at how Super PACs raised and spent money and influenced the 2012 election. It provides an insightful look at how both right- and left-leaning groups approached the election and impacted the political process.

For decades, campaign finance reform has been an on-going topic of discussion. In particular, the Bipartisan Campaign Reform Act of 2002 (BCRA) was heralded as a major breakthrough in controlling the flow of money into campaigns. Almost immediately, political players found other ways to financially manipulate the new laws. Campaign Finance Reform: The Political Shell Game provides an in-depth look at the history of political campaign finance reform with special emphasis on legislative, FEC, and federal court actions from the 1970s to present. In particular, the authors examine the ways that campaigns and independent groups have sought to make end-runs around existing campaign finance rules. Oftentimes the loopholes they find make a significant impact on an election, sparking the next round of campaign finance reform. New rules are then enacted, and new loopholes are found. Like a big political shell game, the amount of money in politics never actually decreases, but instead gets moved around from one organization to another.

For decades, campaign finance reform has been an on-going topic of discussion. In particular, the Bipartisan Campaign Reform Act of 2002 (BCRA) was heralded as a major breakthrough in controlling the flow of money into campaigns. Almost immediately, political players found other ways to financially manipulate the new laws. Campaign Finance Reform: The Political Shell Game provides an in-depth look at the history of political campaign finance reform with special emphasis on legislative, FEC, and federal court actions from the 1970s to present. In particular, the authors examine the ways that campaigns and independent groups have sought to make end-runs around existing campaign finance rules. Oftentimes the loopholes they find make a significant impact on an election, sparking the next round of campaign finance reform. New rules are then enacted, and new loopholes are found. Like a big political shell game, the amount of money in politics never actually decreases, but instead gets moved around from one organization to another.

Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.

Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.