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Business-to-business marketing is the first B2B marketing book in South Africa written by local academics. Its content therefore includes material to which South African students of B2B marketing can relate more easily. This book is about businesses marketing their products and services to other businesses and covers concepts related to this environment. It gives valuable insights into business-to-business marketing management, as well as analysing B2B buying practices, supply chain management, the selection of business customers and the development of a B2B marketing strategy. It provides readers with an understanding of what B2B marketing is and how it differs from business-to-consumer (B2C) marketing. The book has a strong theoretical basis, while also exploring many case studies from a South African perspective.
A thorough understanding of the basics of marketing is essential for any marketing practitioner and student of marketing. Marketing: An introduction is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field. This book has a strong focus on the principles of marketing, the importance and use of social media, and the integration of marketing principles with other business functions. The book is written in an accessible style and is presented in an easy-to-understand format which makes teaching and learning about the principles of marketing much simpler. Marketing: An introduction is written by authors with many years of experience in the field of marketing, who have published a number of books and articles on this subject.
Introduction to Retailing is aimed at students of commerce and entrepreneurs who want to start a retail business or who already have a business and want to make it more successful. In today's very competitive retail environment retailers need to be proactive and able to adapt to changing situations. This third edition of Introduction to Retailing looks at the factors all new retailers need to consider when starting a retail business. Theory on these issues is enhanced with practical examples, giving this edition a uniquely South African flavour.
Operations and management principles for contact centres is the first SAQA-aligned, academic title on contact centre operations, produced by a collective of professionals representing the academic dimension of the contact centre industry in South Africa. Contact centre operations is a relatively new industry. Several South African agencies, institutes, organisations and professional bodies are promoting and developing it in order to satisfy international and national market demands. Accordingly, additional information, knowledge and experience are needed to improve on how organisations integrate core business processes into these centres. In response to this need the industry is now being represented in higher education. Extensive supplementary material has been created to go with the main text. A CD enclosed with the title contains material for the student/CSR, which includes a comprehensive set of questions, role-plays, assignments and an industry-specific dictionary. The lecturer support material, which includes industry-specific video clips, the answers to the student questions and the industry.
Businesses are increasingly recognising the important function of marketing. Traditionally the finance function was regarded as being the most important but organisations are increasingly realising the value of marketing as the only income generation function. The worldwide economic recession and the resulting hardships have forced many organisations to reassess their customer, as well as their product, its price and the business' location based on the needs of the market. Understanding the customer, identifying opportunities and threats in the market and the integration of the marketing elements in a suitable and winning combination has become paramount to the survival of businesses and requires extensive research. The organisation must adapt to the changes in the marketing environment to ensure longevity. Essentials of marketing, in its fourth edition, focuses on the issues students and practitioners alike must be aware of and implement in order to ensure this.
Se concibio un review sobre la alimentacion natural del camaron rosado, Farfantepenaeus notialis, en el golfo de Ana Maria y Guacanayabo, Cuba; donde se determino el espectro y calculos de alimento, en el periodo entre abril y noviembre de 1987-1989 y 2007-2011. Esta especie es consumidora de copepodos harpacticoides desde sus fases naupliares hasta las adultas a medida que los especimenes crecen. Es un depredador epibentofago oportunista, que tiene la facultad de adaptarse a otro tipo de alimentacion cuando el medio no le es favorable. Los anos 1987 y 1989 fueron aceptables en la disponibilidad de alimento, mientras en 1988, la depredacion que ejercieron los juveniles del camaron causo una disminucion en el epibentos alimentario. Se evidencio una buena satisfaccion de alimento, cuando no habia mas de 10 ejemplares/m2 y 24 mg/m2 de disponibilidad. En el periodo 2000 se observo una reduccion de la abundancia de juveniles y de la disponibilidad de alimento, llevando consigo un detrimento del habitat, que puede provocar un aumento en la mortalidad natural, y por ende se afectaria el reclutamiento al area de pesca y finalmente la captura del recurso."
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