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Advances in Business and Management Forecasting (Hardcover): Kenneth D. Lawrence, Michael D. Geurts Advances in Business and Management Forecasting (Hardcover)
Kenneth D. Lawrence, Michael D. Geurts
R3,578 Discovery Miles 35 780 Ships in 12 - 17 working days

"Advances in Business and Management Forecasting" is a blind refereed serial publication published on an annual basis. The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making.) It is the hope and direction of the research annual to become an applications- and practitioner-oriented publication. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is both the hope and direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant.

Advances in Business and Management Forecasting (Hardcover): Kenneth D. Lawrence, Michael D. Geurts, John B. Geurard Advances in Business and Management Forecasting (Hardcover)
Kenneth D. Lawrence, Michael D. Geurts, John B. Geurard
R3,568 Discovery Miles 35 680 Ships in 12 - 17 working days

This volume is part of a blind refereed serial publication published on an annual basis. The objective of this research annual is to present studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making (an accurate, robust forecast is critical to effective decision making). It is the hope and direction of the research annual to become an applications- and practitioner-oriented publication. The topics include sales and marketing, forecasting, new product forecasting, judgementally-based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accurate and sales response models.

Advances in Business and Management Forecasting (Hardcover): Kenneth D. Lawrence, Michael D. Geurts, John B. Geurard Advances in Business and Management Forecasting (Hardcover)
Kenneth D. Lawrence, Michael D. Geurts, John B. Geurard
R3,021 Discovery Miles 30 210 Ships in 12 - 17 working days

A study of business management and forecasting. It covers forecasting in transportation; forecasting for water and energy; and the applications of forecasting. It also includes a case study of the Greek airport system.

Advances in Business and Management Forecasting (Hardcover, Illustrated Ed): Kenneth D. Lawrence, Michael D. Geurts Advances in Business and Management Forecasting (Hardcover, Illustrated Ed)
Kenneth D. Lawrence, Michael D. Geurts
R3,716 Discovery Miles 37 160 Ships in 10 - 15 working days

Advances in Business and Management Forecasting is a blind refereed serial publication published on an annual basis. The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making.) It is the hope and direction of the research annual to become an applications and practitioner-oriented publication.
The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is both the hope and direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant.
In Volume 5, there are sections devoted to financial applications of forecasting, as well as demand forecasting. There is, also, a section on general business applications of forecasting, as well as one on forecasting methodologies.
*Presents state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making.
*Publishes annually

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