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Podcast Academy: The Business Podcasting Book - Launching, Marketing, and Measuring Your Podcast (Hardcover): Michael... Podcast Academy: The Business Podcasting Book - Launching, Marketing, and Measuring Your Podcast (Hardcover)
Michael Geoghegan, Greg Cangialosi, Ryan Irelan, Tim Bourquin, Colette Vogele
R4,758 Discovery Miles 47 580 Ships in 12 - 17 working days

Exclusive Podcast Academy training now available in a book! Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you. Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!

Podcast Academy: The Business Podcasting Book - Launching, Marketing, and Measuring Your Podcast (Paperback): Michael... Podcast Academy: The Business Podcasting Book - Launching, Marketing, and Measuring Your Podcast (Paperback)
Michael Geoghegan, Greg Cangialosi, Ryan Irelan, Tim Bourquin, Colette Vogele
R1,133 Discovery Miles 11 330 Ships in 12 - 17 working days

Exclusive Podcast Academy training now available in a book!

Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, "Podcast Academy: The Business Podcasting Book," based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you.

Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, "The Business Podcasting Book" will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!
*Covers the entire business side of podcasting: planning, monetizing,
marketing, measuring and much more
*Case studies from corporate podcast initiatives - what works and what to avoid
*Individual author and contributor tips from Podcast Academy's(TM) line up of experts

The Ruins of the Reich - Travels in Germany Past and Present (Paperback): Michael Geoghegan The Ruins of the Reich - Travels in Germany Past and Present (Paperback)
Michael Geoghegan
R383 Discovery Miles 3 830 Ships in 12 - 17 working days

This exploration of German identity unfurls as the author journeys through the former German Reich, through the eighteen territories memorialised in the Hall of Liberation. His travels cover present-day Germany and Austria and those regions of Italy, Czech Republic, Poland, Lithuania and Russia which were once German or which remain German-speaking. Geoghegan witnesses a parade of "Schutzen" in Bolzano, an Easter Monday demonstration in Frankfurt and the Festival of the Five-Petalled Rose in Cesky Krumlov. He visits monasteries, fantasy castles, Jewish ghettoes and the remains of the Iron Curtain. He is stopped by "unofficial collaborators" in a wood near Weimar, gets hopelessly lost in Swinoujscie and spends a dismal New Year's Eve in Rudesheim. There are flashbacks to an exchange visit to Dusseldorf as a schoolboy, love affairs and broken engagements, arrests at borders and a search for his Stasi file. Underpinning the contemporary travelogue are cultural-historical observations on the theme of German national identity. The author encounters the patriotic monuments of nineteenth-century Germany and the ruins and surviving fabric of the Third Reich, Fascist Italy and the Communist bloc. He visits the model villages, seaside resorts, occult sites and concentration camps of National Socialism, and engages with cultural figures whose works reflect differing approaches to the idea of Germanness: the paintings of Lucas Cranach and Anselm Kiefer; the music of Richard Wagner and Anton Bruckner; the sculptures of Arno Breker and the architecture of Wilhelm Kreis; and the writings of Eduard Moerike, Bertolt Brecht and Gunter Grass.

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