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"International Business: The Challenge of Global Competition" 13e
by Ball, Geringer, McNett, and Minor continues to be the most
current, objective and thorough treatment of international business
available for students. Enriched with colorful maps, photos, and
the most up-to-date world data, this text boasts the collective
expertise of four authors with firsthand international business
experience, specializing in international management, finance, law,
global strategy, and marketing - a claim no other text can make. In
addition, each new copy of "International Business" 13e includes
access to CESIM - an interactive IB simulation developed for
industry professionals. Ball et al is the only textbook on the
market which features access to CESIM. Only Ball, Geringer, McNett
and Minor can offer a complete view of international business as
diverse as the backgrounds of business students.
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