"The section on testing your new business concept is unlike anything in any other book on start-ups. How much is it worth to know that your new business is something your customers will want--before you invest in it?" --Pat Cunningham, "Wall Street Journal" Advertising Advisor and former Vice Chairman, N. W. Ayer Global Advertising Agency

"Start-Up Smarts is an explosive work of ten powerful, practical steps that lay out reality." --Dr. Jeffrey Magee, Publisher, "Performance Magazine"

To make sure your start-up succeeds in the most profitable way, you need to plan and prepare your way to prosperity. This means learning the secrets of successful entrepreneurs--from knowing whom to trust to adapting in a changing marketplace. Start-up specialists and thriving business owners Barry H. Cohen and Michael Rybarski reveal the critical keys to getting your new business up and running a profit, in-cluding how to:

• Create a Flexible Business Plan
• Find Out What Your Customers Really Want
• Capitalize on the Right Trends
• Hire the Best People
• Choose the Most Lucrative Partners

Complete with real-life success stories from first-time entrepreneurs and the best businesses to start right now, "Start-Up Smarts" guarantees your new business will prosper in any market