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Keep ahead of your competitors New Product Development will help
you and your company overcome an expensive and common weakness: the
lack of adequate new product development. This vital book examines
the requirements of new product development in detail as well as in
the context of corporate strategy. Packed with practical
information that can immediately be put into effect, New Product
Development can help you keep your company on the leading edge, no
matter what type of industry you?re in This uniquely insightful
volume will help you become a successful innovator by showing you
how to plan and execute strategies for developing a continuous flow
of new products and services to help you stay ahead of the
competition. It demonstrates how innovation, far from being a staff
function, is a dynamic line management task. It calls for the same
aggressive thrust as marketing and sales, and every officer of the
company, from the president on down, has a share in this
responsibility.Medium size, small, and even large companies
constantly face a mass of problems in achieving successful
innovation. New Product Development will help you deal with issues
including: inaccurate budgeting costs exceeding budgets faulty
market and technical research findings flaws in design inadequately
durable materials unforeseen consumer rejection caused by the lack
of proper consumer trials leakage of plans to competition failure
by outside suppliers missed opportunities for cooperation with
outside specialists poorly coordinated development staff
ineffective leadership and much more Beginning with an "executive
summary" that will guide you quickly to the chapters most relevant
to your business, this well-organized book should be on the shelf
of every company officer who wants to see his firm prosper,
innovate, and create new products that sell-now and for years to
come
The Handbook of International Financial Management brings together
a wide range of topical expertise on issues of immediate relevance
to finance directors, bankers, advisers and consultants with the
support of a powerful editorial board representing international
financial institutions. The book is divided into 6 parts. The first
looks at the world scene in which international finance is
operated, the second at capital structures and financing, part 3,
insurance and compensation trading. Part 4 covers investment
appraisal and corporate financial policies, followed by an
assessment of risks involved in part 5. The final section deals
with international tax planning.
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